Marketing Analytics and Insights Data Visualization Specialist

Marketing Analytics and Insights Data Visualization Specialist

The Opportunity:
Contribute to the business marketing measurement function by combining creative problem solving with analytical rigor to drive actionable insights, including developing reporting frameworks and dashboards, performing customer segmentation, completing postmortem campaign analyses, managing digital and social media measurement, and presenting insights and recommendations based on data. Develop and maintain dynamic reporting dashboards within our Databricks-based ecosystem, including Python, SQL, and Power BI or Tableau, that integrate data from a variety of marketing data sources to provide business partners with accessible and actionable information. Extract, analyze, and synthesize qualitative and quantitative data from a variety of sources and across multiple dimensions, including campaigns, channels, audience segments, and timeframes, to measure and report on content performance, audience behavior, and effectiveness of marketing efforts. Collaborate with business partners, subject matter experts, database administrators, data stewards, and others to ensure the accurate collection and analysis of data and insightful presentation of these analyses within a repeatable and scalable reporting framework. Support the evolution of using data to drive decisions within the marketing and communications group, as well as across the rest of the company, and create consistency in measuring and reporting marketing performance across Booz Allen’s corporate and key business segments. Develop presentations and platforms to concisely illustrate complex quantitative analysis and deliver strategic recommendations and final deliverables that most often take the form of a web-based dashboard, PowerPoint presentation, or Excel spreadsheet.

You Have:

• Experience working for an enterprise organization utilizing marketing data to drive strategy and make decisions
• Experience independently managing data lake maintenance, migration, and integration efforts
• Experience obtaining, manipulating and aggregating large marketing data sets using SQL and Python
• Experience establishing, implementing, and socializing reporting best practices with both technical and non-technical stakeholders
• Ability to use tools and technologies, including relational database SQL, Tableau or Power BI, web analytics software such as Adobe Analytics, and marketing automation such as Marketo and Microsoft Dynamics
• Bachelor’s degree

Nice If You Have:

• Ability to work in an Agile environment and drive projects forward within a team setting
• Ability to work independently, think on your feet, and respond with confidence and creativity

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $55,200.00 to $126,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Candidate AI Usage Policy

AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.

Work Model
Our people-first culture prioritizes the benefits of collaboration. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.

• Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.
• Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen or customer facility, in alignment with your leadership's expectations and the needs of the role.
• Onsite: If this position is listed as onsite, work will primarily be performed full-time at a customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.