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Publicis Groupe

Runs advertising and digital transformation services

TV Automation Manager

Performance & Paid MarketingPosted on Nov 5
Full-timeWarsaw, PolandNo salary listed

About the Job

Requirements

  • At least 5 years of experience in TV campaign buying.
  • Ability to analyze TV audience behavior, the TV market, and competitor activity.
  • Very good knowledge of the TV market and experience resolving difficult cases.
  • Knowledge of AdvantEdge and K2, or other software using AGB data.
  • Interest in innovation and automation.
  • Ability to calculate and analyze data and strong Excel skills.

Responsibilities

  • Implement innovations and automation in company processes, including working on new software.
  • Manage television planning and buying applications.
  • Monitor and implement the latest technology trends and collaborate with the Technology team.
  • Create client strategies for TV, including tactics, buying, and optimization.
  • Participate in preparing negotiation strategies and annual summaries.
  • Analyze the market, with a particular focus on TV.
  • Work with technology tools.
  • Collaborate with media partners.
  • Support junior employees and contribute to team development.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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