Simplify Logo

Full-Time

Photo Editor

Posted on 10/21/2024

Cirkul

Cirkul

201-500 employees

Customizable hydration system with flavor cartridges

Food & Agriculture
Consumer Goods

Mid

Tampa, FL, USA

Category
Graphic Design
Illustration
Art, Graphics & Animation
Requirements
  • 3+ years experience as a Photo Editor, ideally for consumer brands
  • Expertise in Adobe Creative Suites is required
  • Familiarity with DragonFrame and Helicon Focus
  • Creative and detail-oriented
  • Excellent communication skills
  • Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
  • Ability to thrive in a fast-paced, start-up environment
Responsibilities
  • Maintain image quality and standards, including editing or retouching a high volume of assigned product images.
  • Review to ensure accuracy, brand consistency, and adherence to Cirkul’s standards. Prepare edited photos for publishing, ensuring they meet platform requirements and are ready for scheduling posts at optimal times.
  • Stay updated on emerging trends and incorporate innovative editing techniques to enhance photos.
  • Work closely with the Brand Voice team, photographers, and other stakeholders to ensure alignment.
  • Understanding of photography styles and techniques, and ensuring adherence to the style guide and branding.
  • Ensure content aligns with brand guidelines and resonates with our target audiences through engaging and shareable content.

Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, providing a subscription model for regular delivery of products. The company's goal is to encourage healthier hydration habits by transforming plain water into a fun and flavorful experience.

Company Stage

Series C

Total Funding

$111.7M

Headquarters

Tampa, Florida

Founded

2016

Growth & Insights
Headcount

6 month growth

19%

1 year growth

40%

2 year growth

243%
Simplify Jobs

Simplify's Take

What believers are saying

  • Cirkul's recent $70M Series C funding round and $1.07 billion valuation highlight its strong growth potential and market confidence.
  • Partnership with USA Swimming as the Official Hydration Supplier enhances brand credibility and visibility in the sports community.
  • Expansion into new beverage brands diversifies its product portfolio, potentially attracting a wider customer base and increasing market share.

What critics are saying

  • The competitive landscape in the beverage industry is intense, requiring continuous innovation to maintain market position.
  • Reliance on flavor cartridges may limit appeal to consumers who prefer traditional bottled beverages or other hydration solutions.

What makes Cirkul unique

  • Cirkul's unique hydration system with customizable flavor cartridges sets it apart from traditional bottled water and flavoring options.
  • The company's focus on health-conscious, family-friendly products appeals to a broad demographic, unlike competitors who may target niche markets.
  • Cirkul's subscription model ensures a steady stream of recurring revenue, providing financial stability and customer retention.

Help us improve and share your feedback! Did you find this helpful?