Senior CRM Writer

Company description

Publicis Groupe is the world’s largest agency holding group, leading in Digital, Creative, and Media transformation. With nearly 100 years of experience and 100+ markets worldwide, we’re proud to be ranked the #1 Agency Group globally by Forbes.

Here in Budapest, Publicis Groupe Hungary is the country’s largest integrated creative and media agency—home to 400+ experts, 250+ awards.

With our Power of One model, we offer expertise in Creative, Media, Digital and Production. Our modular setup integrates these disciplines, giving clients seamless access to the right blend of services to support their business and customers’ journey.

At Publicis Groupe Hungary, you’ll collaborate with a strong multicultural team that blends curiosity, data, and creativity to deliver results for some of the world’s biggest brands.

Not every challenge has a template answer—and that’s where we come in. From strategy to execution, we combine innovation with precision to build digital solutions that work in the real world.

If you’re driven by solving complex problems and shaping meaningful digital experiences, you’ll fit right in here.

Overview

SENIOR CRM WRITER

Are you a senior writer who can think beyond individual messages and build compelling customer journeys across multiple touchpoints?

We are looking for a Senior CRM Writer to help shape and grow the CRM creative product for different international brands. This is more than an email copywriting role. You will translate customer strategy, behavioural signals and brand thinking into connected communications that feel relevant, useful and creatively strong.

What you’ll do

• Write engaging copy across email, push notifications, in-app messages and other CRM touchpoints.

• Interpret CRM flow plans and understand the communication objective at each stage of the customer journey.

• Create connected messaging that maintains a consistent narrative and brand voice from one interaction to the next.

• Adapt your writing across lifecycle, triggered, promotional and always-on communications.

• Use audience, lifecycle and behavioural context to make messaging more personalised and relevant.

• Craft and refine subject lines, headlines, body copy, calls to action and other short-form content.

• Collaborate closely with creative, strategy, account and CRM specialists.

• Use campaign learnings and available data to continuously improve the creative work.

• Review other writers’ work and provide thoughtful, constructive feedback.

• Work confidently with AI-assisted creative tools while applying strong human judgement to the final output.

What we’re looking for

• Strong senior-level copywriting and editing skills, particularly in short-form communication.

• Proven CRM writing experience and a good understanding of CRM flows and journey logic.

• The ability to think in connected customer journeys rather than isolated messages.

• Strategic thinking and an understanding of how audience, context, objective and message work together.

• Conceptual creativity and the ability to bring ideas into CRM communications.

• Excellent brand, tone of voice and editorial judgement.

• A strong instinct for personalisation and relevance.

• Confidence using data and campaign learnings to improve creative work.

• A collaborative approach and the ability to give constructive feedback to other writers.

• Professional-level English and the ability to create nuanced, natural copy for international audiences.

Why join us?

You will work in an international, collaborative environment where CRM is treated as a creative discipline, not simply a delivery channel. You will have the opportunity to influence both individual campaigns and the wider customer journey while helping raise the standard of CRM writing across the team.

Additional information

Why should you join Publicis Groupe?

• Diverse & Inclusive Environment - Viva La Difference is in our DNA.

We don’t just accept differences—we celebrate them. With 30+ nationalities under one roof, our team is proof that diversity fuels creativity and innovation. Our DE&I initiatives make sure every voice has space and every idea is valued. 

• Thriving Community – Built on camaraderie.

We nurture a culture of involvement—colleagues who show up for each other, collaborate, and share wins. From Thirsty Thursdays to DE&I days and team-building events, we create space for real connections (and the occasional celebration dance). 

• People-First - Well-Being Always.

We believe you can only bring your best when you feel your best. From initiatives like Working with Cancer and Screening Time Off, to coaching, mental and physical health support and women's health program, we provide the tools and flexibility to help you create a work–life balance that truly works for you. 

• Grow With Us. - Your career, your runway.

Your journey is yours—we’re just here to fuel it. With tools like Marcel, our AI-powered platform, together with global learning programs, local classes and workshops, we’ll help you thrive and build a future-proof, AI-ready skillset. 

• Flexible Work Arrangements – Your work, your rhythm.

Some days you’re office-ready, other days you’re better from home—we get it. Our flexible hours and hybrid options let you set the rhythm. And yes, your furry friends are always welcome in the office - paws on the floor, ideas on the table. 

• Global Mobility with Work Your World – The world is your office. 

Why stay put when you can take your job global? With Work Your World, you can spend a few weeks working from a selected Publicis Groupe office worldwide. Want to swap apartments with a colleague in Paris or Madrid? Go for it. It’s not just travel—it’s adventure with a laptop. 

We’ve built this far—now let’s build forward, together.

Publicis Groupe Hungary is an equal opportunity employer. We believe different perspectives spark stronger ideas. That’s why we welcome applicants of all races, colors, religions, sexes, sexual orientations, gender identities or expressions, ages, national origins and disabilities. Everyone deserves an equal chance to thrive here, and we’re committed to making our hiring process - and our workplace - accessible, inclusive, respectful, and supportive for all.