Full-Time

Senior Content Marketing Manager

Posted on 4/4/2023

Apollo.io

Apollo.io

501-1,000 employees

Sales intelligence and automation platform

Data & Analytics

Senior

Remote in USA

Required Skills
Sales
Hubspot
SEO
Salesforce
Marketing
Google Analytics
Requirements
  • 5-7+ years in a relevant marketing or content marketing role, preferably including at least 1-2 years in a high-growth startup environment
  • A portfolio of extraordinary content you've created and deployed in-market
  • A demonstrated track record of driving meaningful results for the business from your campaigns and programs
  • The ability to track, measure, and report on the efficacy of your programs
  • Proficiency with Salesforce, Hubspot, search-engine optimization tools, Google Analytics, and other critical pieces of the marketing technology stack
  • Experience managing contractor and agency relationships as part of the content creation process
  • Experience owning and executing webinars
  • Experience and expertise in search engine optimization
  • Experience building a robust content/media production workflow with customers or partners to generate content
  • Experience marketing to or creating content for salespeople preferred
Responsibilities
  • The Senior Content Marketing Manager is a critical (and fun!) role on Apollo.io's marketing team. As an all-around great marketer with a track record of producing great content, you'll be responsible for creating, delivering, and marketing extraordinary content programs to Apollo's audience of over 1M active users, and to the broader universe of sales professionals everywhere
  • You'll work closely with writers, designers, videographers, other marketers, salespeople, and web engineers to bring new content programs to life. You'll own Apollo's content-led webinar series and will be responsible for coordinating the production of other new, original content on an ongoing basis. You'll use your marketing skills to build awareness of these programs, and turn that awareness into a funnel of newsletter subscribers and signups to the Apollo product, driving meaningful results for the business
  • Reporting to the Head of Content Marketing, the ideal candidate for this role has a well-rounded marketing background with experience starting new campaigns and programs from scratch. You're an exceptional writer, project manager, and collaborator, are comfortable creating structure where there isn't any, and are looking to have a big impact at a fast-growing company in your next role. This is an individual contributor role
  • Responsibilities:

Apollo.io provides a sales intelligence and engagement platform that integrates a vast B2B database of over 270M contacts with advanced sales automation tools, enabling sales professionals to identify ideal buyers and automate outreach. The platform empowers sales professionals to streamline their outreach efforts and engage with potential buyers through advanced sales automation and a comprehensive buyer database, powered by AI.

Company Stage

Series D

Total Funding

$251.3M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

17%

2 year growth

183%

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning

INACTIVE