Marketing Analytics Manager

The Purple story
At Purple, we believe a better life is achievable — and it starts with investing in yourself. As the masterminds of modern rest and recovery, we believe a good night's sleep is the first step toward powering human potential. It fuels happiness, enhances personal growth, and builds a more connected world. That's why our mission is to deliver the most restorative, most supportive, most downright life-changing comfort on the planet. From our groundbreaking GelFlex® Grid technology to our work in the community, we never stop pushing boundaries. We're bold, curious, and uncompromising in our pursuit of better — for our customers, for our people, and for the world. Because when you invest in better, everything else follows. 

Compensation

The compensation target for this role is: $77,400 - $91,000

Why this role matters

As part of the Purple Marketing team, this role partners closely with the Marketing, Media, and Email & Text teams to understand what’s working, where to invest, and how to grow. It shapes how the company measures marketing performance and helps every media dollar work harder. The team is collaborative, curious, and focused on accuracy, and this role builds a culture where clear, trusted insights drive action.

How you’ll shape the future of comfort:

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
• Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
• Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
• Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
• Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
• Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
• Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

What we’re looking for:

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
• 5+ years of experience in marketing or digital analytics.
• 2+ years of experience managing or mentoring analysts.
• Advanced proficiency in SQL and Microsoft Excel.
• Strong experience with data visualization and reporting tools.
• Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
• Experience designing and analyzing A/B and multivariate tests.
• Excellent communication skills, with the ability to present clear recommendations to senior leadership.

Even Better if...

• Master’s degree in a business or quantitative field.
• Experience with Snowflake.
• Experience with Looker.
• Experience in ecommerce, direct-to-consumer, or retail marketing.
• Experience building or scaling a content personalization program.

Physical Requirements: 

Physical activities may occasionally include:

• Remaining in stationary position, often standing, or sitting for prolonged periods of time.
• Adjusting or moving objects up to 15 pounds in all directions.

Physical activities may constantly include:

• Communicating with others to exchange information.
• Repetitive motions that may include the wrists, hands and/or fingers.
• Assessing the accuracy, neatness and thoroughness of work assigned.

Environmental Conditions may occasionally include:

• Noisy open office environment

How Purple brings you comfort

• Comprehensive Health & Wellness Benefits 

• 401(k) Match 

• Flexible Vacation Plan 

• Childbirth & Parental Leave 

• Sick & Wellness Time 

• Holiday Pay 

• Sabbatical 

• Employee Discount 

• Give Back Day 

• Complimentary Mattress 

WHY JOIN PURPLE?

At Purple, you’ll join a team that truly invests in you, not just as an employee, but as a person. Here, you’ll grow in an environment that values curiosity, collaboration, and courage. We believe in open communication, where your ideas are heard, your voice matters, and feedback helps everyone get better. We prioritize building long-term careers and helping you stretch your skills to reach new goals. You’ll be part of a team that owns its work, celebrates integrity, and takes bold risks to innovate. And most importantly, you’ll belong to a community that values people first, where we lift each other up, celebrate what makes us different, and work together to create something extraordinary. 

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.