Director – Digital Commerce & Customer Platforms

Why Work for KeHE?

• Full-time
• Pay Range: $114,840.00/Yr. - $168,432.00/Yr.
• Shift Days: , Shift Time:
• Benefits on Day 1
  • Health/Rx
  • Dental
  • Vision
  • Flexible and health spending accounts (FSA/HSA)
  • Supplemental life insurance
  • 401(k)
  • Paid time off
  • Paid sick time
  • Short term & long term disability coverage (STD/LTD)
  • Employee stock ownership (ESOP)
  • Holiday pay for company designated holidays

Overview

At KeHE, we’re obsessed with creating solutions, unboxing potential, and serving others – and it all starts with you. As an employee-owned distributor of natural and organic, specialty, and fresh products, we’re committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you’ll be embarking on a career that’s moving forward. When you join KeHE, you’re becoming part of a team that is a force for good.

Primary Responsibilities

The Director of Digital Commerce & Customer Platforms is responsible for defining and executing the strategic vision for KeHE's B2B digital ecosystem, including leading the evaluation, selection, implementation, and ongoing optimization of a new enterprise B2B eCommerce platform. This role will serve as the business leader and executive sponsor for the transformation of KeHE's digital ordering and fulfillment capabilities, ensuring alignment with company growth objectives, customer needs, supplier expectations, and operational requirements. As with all positions at KeHE Distributors, we expect that all actions will be consistent with KeHE’s Mission, Vision, and Values.

Essential Functions

DUTIES, TASKS AND RESPONSIBILITIES:

Strategic Leadership & Digital Commerce Transformation

• Develop and execute the long-term strategy for KeHE's B2B eCommerce and digital ordering capabilities.
• Lead the evaluation, selection, business case development, and implementation of a new enterprise B2B eCommerce platform and efficient digital fulfillment strategy aligned with network optimization initiatives.
• Lead the development of KeHE's Endless Aisle capability, enabling customers to digitally access expanded assortment beyond their home DC through an integrated ordering and fulfillment experience.
• Serve as the business owner and executive sponsor for eCommerce transformation initiatives, ensuring alignment with organizational priorities and growth strategies.
• Define platform requirements, customer experience objectives, operational workflows, and integration strategies in partnership with Technology, Sales, Marketing, and Operations teams.
• Partner with IT and external solution providers to manage implementation timelines, budgets, governance structures, risk mitigation, testing, and launch readiness.
• Establish KPIs and performance measurement frameworks to evaluate platform adoption, customer engagement, revenue growth, conversion, and operational effectiveness.
• Lead change management and adoption efforts across internal stakeholders, suppliers, and customers.

Business Growth & Commercial Leadership

• Establish and achieve revenue, profitability, adoption, and customer retention goals across the B2B platform and KeHE Connect Direct business.
• Drive growth initiatives across key customer segments by identifying opportunities to expand digital engagement, supplier participation, and customer utilization.
• Partner with Sales leadership to embed digital commerce capabilities into customer acquisition, retention, and growth strategies.
• Champion a seamless, unified customer identity and experience across digital and traditional channels, eliminate friction in registration, ordering, pricing, assortment, fulfillment, and account management.
• In partnership with supplier community increase participation, develop promotional and merchandising programs, and expand digital assortment opportunities to drive customer experience and Partner value.
• Collaborate with the advertising team to drive revenue by identifying and monetizing advertising placements across the B2B Customer Platform.
• Identify market trends, competitive opportunities, and customer needs to inform digital commerce strategy and roadmap priorities.
• Drive continuous improvement initiatives that improve customer experience, operational efficiency, and financial performance.

Cross-Functional Leadership

• Lead cross-functional teams to successfully implement strategic initiatives.
• Build alignment among key stakeholders and establish governance processes that support decision-making, prioritization, and accountability.
• Influence executive leadership through data-driven recommendations, business cases, and strategic planning.
• Resolve complex business challenges that impact customer experience, platform performance, or program growth.

Team Leadership & Development

• Lead, develop, and mentor a high-performing team focused on digital commerce growth, program management, and customer success.
• Establish department goals, performance expectations, and development plans aligned with organizational objectives.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.
• Build organizational capabilities required to support future digital commerce growth.

Analytics & Performance Management

• Monitor and evaluate business performance through data analysis, customer insights, platform analytics, profitability metrics, and operational KPIs.
• Leverage customer segmentation, digital behavior, sales trends, and financial performance to identify growth opportunities.
• Develop executive-level reporting and presentations that communicate business performance, project status, risks, and strategic recommendations.
• Ensure data-driven decision-making across all aspects of the digital commerce business.

SKILLS, KNOWLEDGE AND ABILITIES:

• Deep understanding of B2B eCommerce platforms, digital commerce strategies, customer experience design, and digital transformation initiatives.
• Proven experience leading enterprise technology evaluations, vendor selection processes, and system implementations.
• Strong business acumen with demonstrated success driving revenue growth, profitability, and customer engagement.
• Exceptional executive presence and ability to present recommendations, business cases, and strategic insights to senior leadership.
• Strong stakeholder management and influence skills across diverse functional areas.
• Extensive project and program management experience leading large-scale, cross-functional initiatives.
• Ability to translate complex business requirements into scalable technology solutions.
• Demonstrated ability to lead organizational change and build adoption for new processes and systems.
• Strong analytical capabilities with experience using data to drive decision-making and performance improvements.
• Excellent written and verbal communication skills.
• Advanced proficiency in Microsoft Office Suite and business analytics tools.
• Demonstrated success building, developing, and leading high-performing teams.
• Ability to manage competing priorities in a fast-paced environment while maintaining focus on strategic objectives.

Minimum Requirements, Qualifications, Additional Skills, Aptitude

EDUCATION AND EXPERIENCE:

• Bachelor's degree in Business, Marketing, Digital Commerce, Information Systems, Supply Chain, or related field required.
• MBA or advanced degree.
• Minimum 8-10 years of progressive leadership experience in eCommerce, digital commerce, sales, commercial strategy, program management, or related business functions.
• Minimum 5 years of people leadership experience managing and developing teams.
• Proven experience leading enterprise-level technology implementations or digital transformation initiatives.
• Experience evaluating and implementing B2B eCommerce, order management, marketplace, or customer-facing technology platforms preferred.
• Demonstrated success managing complex cross-functional initiatives and influencing executive stakeholders.
• Experience within distribution, wholesale, retail, supply chain, or CPG environments preferred.

PHYSICAL REQUIREMENTS:

• These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job.

Requisition ID

2026-33142
Equal Employer Opportunity Statement

KeHE Distributors provides equal employment opportunities to all employees and applicants for employment and prohibits all forms of discrimination and harassment on the basis of race, color, religion or faith, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training as well as the administration of all Human Resources and Talent Acquisition processes.