Digital Marketing Manager
Blink
Digital Marketing Manager
Blink
Subscription-based frontline worker communication platform
Blink - The Employee App · Boston, United States (Hybrid) · — · Posted 2026-10-28
Workplace: hybrid
Department: MK: Marketing
📍 Location: Boston in office 3 days/ week
🎯 Team: Marketing
🤝 Reports to: VP Demand Generation
About Blink
Globally, 80% of workers don’t have a desk or an office. These workers are the backbone of the global economy, the people we interact with every day in stores, on buses, in our hospitals, delivering our parcels, and maintaining our buildings. The current generation of workplace technology doesn’t fit their needs, Blink enables those people to be productive, informed, and engaged while on the move.
We've built a fresh approach to an old problem. Our goal is to be the #1 choice for the mobile enterprise, to build the workplace "super-app" that brings together in one place the people and information that matter.
We're motivated, positive and social; we're all different, but these traits tie us together. We work closely as a team and genuinely value each other's opinions. Most of all, we try and learn as much as we can from one another, through knowledge sharing and healthy debate.
We're hiring a digital marketing manager to own the systems behind our growth: the tracking that tells us what's working, the automation that nurtures our pipeline, and the paid campaigns that bring in demand. You'll sit at the intersection of marketing operations and digital promotion, which means you'll be just as comfortable configuring a GA4 funnel as you are optimizing a LinkedIn bid strategy.
This is a hands-on, build-it-yourself role. You won't be managing a big team of specialists. You'll be the specialist, working closely with marketing, sales, and RevOps to make sure every dollar we spend and every lead we generate is tracked, nurtured, and reported on properly.
Analytics and tracking: You'll build end-to-end tracking across the buyer journey, from anonymous visitor to closed customer. That means setting up Google Tag Manager, configuring GA4 funnels to spot where users drop off, and building multi-touch attribution so we know which channels actually drive pipeline. You'll also build the executive dashboards in HubSpot that give leadership a real-time view of pipeline velocity, deal leakage, and marketing-sourced revenue.
Marketing operations: You'll own our HubSpot Marketing Operations instance from the ground up. That includes building behavior-triggered workflows that move leads through early lifecycle stages, through to MQL and SQL stages based on how they engage with our content, and keeping our database clean: property mapping, list segmentation, and data validation that all line up with our personas and ideal customer profiles. You’ll build bespoke audiences that match campaign cycle needs.
Paid media and channel execution: You'll plan and run campaigns across Google (search, display, and video), LinkedIn, and Meta. You'll set up conversion event tracking that trains each platform's delivery algorithm properly, manage pacing and bid strategy against goals like target ROAS, and run ongoing A/B tests on creative, copy, and landing pages to bring down acquisition costs.
Search Engine Marketing: Own organic and paid search strategy. Ensure coverage of keywords and AI search queries with content and proper CMS structuring to optimized rankings via interlinking, backlinking, pillar page/cluster topic, CMS optimized H1, H2, meta descriptions, etc. For key commercial intent searches implement the paid search and AI search strategy provide extra cover.
Cross-functional support: Growth marketing touches everything. You'll pitch in on adjacent projects as they come up, keeping campaigns aligned with the bigger picture.
You will have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!
The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
Social events (lunches, breakfasts, nights out).
At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age or veteran status.
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Blink provides a subscription-based communication platform for frontline workers in enterprises. Its main product is a super app that combines secure chat, news feeds, digital forms, and single sign-on into one interface, helping healthcare providers, retail chains, and logistics companies stay connected and productive. The platform works by offering an integrated suite of tools that employees access through a single sign-on, enabling messaging, information sharing, form submission, and workflow updates within one app. Blink differentiates itself by specifically targeting frontline staff, an often underserved segment in digital transformation, and delivering an all-in-one solution that combines communication and productivity features under a single subscription. The company’s goal is to improve engagement and operational efficiency for frontline workers across diverse industries, supported by ongoing feature updates and a scalable enterprise-grade platform.
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