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AlgaeCal

Bone health supplements and education

Influencer and Partnership Lead

Full-TimeUpdated on 10/17/2026
No salary listed
Senior
Vancouver, BC, Canada
Hybrid
Growth & MarketingGrowth Marketing

About the job

Requirements
  • At least 5 years of experience in influencer marketing, affiliate management, partnerships, creator growth, or related roles.
  • Ability to evaluate partners for audience fit, credibility, brand alignment, and revenue potential.
  • Experience building pipelines of influencers, creators, and healthcare-adjacent experts that can drive revenue.
  • Ability to measure return on advertising spend, customer acquisition cost, conversion rate, revenue, and attribution.
  • Ability to manage partnership relationships from initial conversation through agreement, live campaign, and performance report.
  • Ability to lead a team by setting priorities and standards, coaching people, and ensuring accountability and alignment.
  • Knowledge of affiliate programs and experience with platforms such as Impact, Klear, GRIN, Shopify Affiliates, or similar tools.
  • Ability to build and manage a Scientific Advisory Board and nurture relationships with healthcare- or science-adjacent experts.
  • Ability to support long-term advisory agreements and translate scientific insight into clear, compliant, consumer-facing content.
  • Ability to implement campaign tracking with UTM parameters, Google Analytics 4, attribution mapping, affiliate links, conversion paths, and dashboards.
  • Ability to optimize marketing spend.
  • Ability to manage multiple partner campaigns and keep timelines, teams, and campaign execution on track.
  • Ability to work with creative teams, paid media teams, and external partners.
  • Humility, eagerness to learn, and strong interpersonal awareness as a teammate.
Responsibilities
  • Build a scalable, performance-driven influencer and partnership ecosystem, including an affiliate program that drives sales and builds authority.
  • Develop partnership strategy and lead the team in executing it.
  • Manage creators and affiliates, negotiate deals, and identify and reduce wasted spend.
  • Evaluate, source, and develop influencer, creator, and healthcare-adjacent expert partnerships to drive revenue.
  • Build and manage a Scientific Advisory Board and nurture expert relationships and advisory agreements.
  • Translate scientific insight into clear, compliant, consumer-facing content.
  • Set up campaign tracking systems, identify reporting gaps, and ensure campaigns have measurable performance.
  • Own partner campaigns end to end, from brief and content through compliance, launch, tracking, reporting, and optimization.
  • Manage and develop a team by setting expectations and priorities, coaching team members, and holding them accountable for results.
  • Coordinate work with creative, paid media, and external partners.
Desired Qualifications
  • Experience in health, wellness, supplements, direct-to-consumer, eCommerce, women’s health, or another category where credibility and performance are important.

About the company

AlgaeCal is a consumer bone-health supplement company. It develops and sells mineral and vitamin supplements while publishing educational content about bone health and nutrition. The business serves consumers researching or purchasing self-care products and supports them through ecommerce and customer-service channels. Its model combines product and supplier management with regulatory review, content, digital marketing, ecommerce, fulfillment, customer care, and business operations. Work spans content, ecommerce, customer service, marketing, product, quality, supply chain, and technology.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2004

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Simplify's Take

What believers are saying

  • AlgaeCal kept publishing in 2026, including April and June bone-health content, showing active demand generation.
  • The 2020 longitudinal study cited 7.3% cumulative BMD gains over seven years, supporting marketing.
  • Its 2022 plant-based calcium launch fits rising consumer interest in vegan, trace-mineral supplements.

What critics are saying

  • AlgaeCal sued OceanEssence Nutrition in January 2025, signaling fragile category trust and aggressive competition.
  • Its core claims trigger FDA scrutiny risk, because blog copy states supplements are not disease treatments.
  • Competitors can imitate algae-calcium messaging fast, eroding pricing power and search-driven customer acquisition.

What makes AlgaeCal unique

  • AlgaeCal markets algae-derived calcium with clinical-study claims on bone density, unlike commodity supplements.
  • The company anchors its brand on educational content and bone-health newsletters, not retail shelf presence.
  • Its 2026 blog pushes proprietary positioning around the only calcium shown to increase bone density.

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Benefits

  • Health Insurance
  • Hybrid Work Options
  • Conference Attendance Budget
  • Professional Development Budget

Company News

AlgaeCal
Dec 29th, 2021
AlgaeCal Inc. launched inaugural edition of Bone Health Companion on Aug 1st 21'.

AlgaeCal Inc. launched the inaugural edition of its Bone Health Companion newsletter in August.