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Network Right

Founding Marketing Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Five to seven years of marketing experience in a services-oriented business.
  • Use data to make decisions and demonstrate channel performance before scaling channels.
  • Manage or evaluate external vendors and maximize their value.
  • Have hands-on familiarity with SEMrush, Google Analytics, HubSpot, Webflow, Clay, Apollo, and Google My Business.
  • Understand how SEO, content, social media, and sales enablement connect and be able to own these areas.
  • Apply a sales-led approach focused on sales-qualified leads rather than impressions.
  • Demonstrate AI competency and fluency, including knowing when to use AI and integrating it into workflows to improve work quality.
  • Fact-check messaging and understand the business well enough to ensure accuracy.
  • Be comfortable operating as a one- to two-person function in the short term and personally owning the output before building the team.

Responsibilities

  • Own the inbound engine by growing SEO, expanding into new channels, and running website experiments that move pipeline.
  • Audit existing vendor relationships and decide what to retain, optimize, or replace based on results.
  • Translate the company's story into clear narratives for IT decision makers, founders, and operations leaders at high-growth companies.
  • Build brand consistency across touchpoints and enable the sales team to self-serve pre-approved, on-brand content.
  • Drive content strategy, including case studies, client success stories, and social content, to build domain reputation and authority.
  • Own marketing KPIs and build reporting that shows performance and where to invest next.
  • Analyze two years of SEO and inbound performance to identify unaddressed growth opportunities.
  • Use AI tools for content generation, traffic analysis, and workflow automation.
  • Own and manage the marketing technology stack, evaluating tools and deciding what to add, cut, or replace.

Desired Qualifications

  • Experience in HR tech, PEOs, HRIS systems, or recruiting tools.
  • Experience building sales enablement content and training a sales team to use it independently.
  • Familiarity with building AI-powered marketing infrastructure from scratch.
  • Experience managing a marketing function through a period of rapid company growth.

About the Company

Company size
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Company stage
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Total funding
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Headquarters
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Founded
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