inDrive

Global ride-hailing platform with fare negotiation

Copywriter - Social Media & Performance

Copywriting & Creative WritingUpdated on Nov 13

Full-timeAlmaty, KazakhstanNo salary listedIn-person

About the Job

Requirements

Fluent spoken and written Russian is required.
Written proficiency in Kazakh is required.
Fluent spoken and written English is required.
The role requires strong copywriting skills, a strategic understanding of social-brand building, and an understanding of how text and visuals work together.

Responsibilities

Write text for 20–22 monthly Instagram and TikTok publications, including on-asset text and post captions.
Manage the always-on social media community by responding to direct messages and comments, typically up to about 20 per post and scaling to about 1,000 during influencer collaborations or paid campaigns.
Write video scripts for paid social campaigns.
Write copy for print materials, including leaflets, brochures, and posters.
Write text for campaign lead forms.
Write copy for advertising campaigns on Meta and Google.
Contribute to the Tone of Voice and content plan.
Write copy for the website and partner networks.

The role exists to free the SMM manager to focus on shooting and producing new video formats that drive reach, subscribers, and engagement. It is a middle-level production role: beyond strong copywriting, the holder brings a strategic understanding of social-brand building and a feel for how text and visuals work together.

Social media publications managing: text for 20-22 publications per month across Instagram and TikTok — both on-asset text and post captions.
Social media: always-on community management: respond to DMs and comments, (up to ~20 per post, scaling to ~1,000) during influencer collaborations or paid campaigns.
Paid social scripts: write video scripts for paid social.(example)
Print materials: copy for leaflets, brochures, and posters.
Lead-gen copy: text for campaign lead forms. (example)
Copywriting for Advertising Campaigns (Meta/Google) (example)
Strategy input: contribute to Tone of Voice and the content plan. (example)
Web & partners: write copy for the website and partner networks. (example)

Russian — fluent (spoken and written);

Kazakh — written proficiency required;

English — fluent (spoken and written).

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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