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Netflix

Streams shows, films and live events worldwide

Manager – Consumer Products

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listed

About the Job

Requirements

  • Demonstrated 12+ years of experience building and owning the end-to-end licensing and/or retail function at a reputable brand, such as an entertainment studio, retailer, gaming company, or agency. Cross-functional, brand partnership or strategy, or general management experience is also welcome.
  • Experience creating and driving end-to-end strategy to build new businesses from scratch.
  • Ability to work with and innovate in new sales channels and business models.
  • Robust knowledge of the licensing landscape and a strong network in the Japanese licensing and retail landscape.
  • Must be fluent in verbal and written communication in both English and Japanese, including the ability to cultivate internal and external relationships.

Responsibilities

  • Own licensing strategy for all consumer-products categories in Japan while collaborating with cross-regional consumer-products teams on global partnerships.
  • Develop title and category strategy with Content and create title-level go-to-market plans covering consumer, trade, and retail marketing with partners, balancing consumer demand and revenue.
  • Lead Japan-related consumer-products efforts and internal communications across Netflix, and drive ex-Japan business opportunities for Japan content with global and regional stakeholders.
  • Champion the opportunity and vision for the licensing strategy internally and externally, and drive innovation in partner selection, product development, line planning, business models, and strategic partnerships.
  • Develop and implement an activation strategy for cross-channel and category growth in Japan, including e-commerce.
  • Build relationships across the creative collaborator community and monitor product-trend culture in Japan.
  • Manage and build agency relationships in Japan.
  • Build strong relationships with cross-functional teams.

Desired Qualifications

  • Experience and knowledge of anime and Japanese content rights.
  • Experience and knowledge of softline products, apparel and fashion, and promotional tie-ups.
  • Experience across different key categories, including softlines and hardlines.
  • Comfort with ambiguity and ability to move projects forward independently.
  • Passion for pop culture and lifestyle.

About the Company

Netflix

Streams shows, films and live events worldwide

Netflix runs a subscription streaming service for TV series, films, documentaries, games and live events, watched by members around the world. Its catalog mixes licensed titles with originals it commissions in dozens of countries, from Korean dramas like Squid Game to stand-up specials and live sports. Members watch on smart TVs, phones, computers and game consoles, and a recommendation system shapes what each profile sees first. Netflix earns most of its revenue from monthly membership fees, including a lower-priced plan with ads sold through its own advertising technology. Netflix was founded in 1997 as a DVD-by-mail rental service and is headquartered in Los Gatos, California.

Company size
10,001+
Company stage
IPO
Headquarters
Los Gatos, CA
Founded
1997

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