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Sun King

Off-grid solar home systems provider

Global Marketing Manager - PAYG Phones

Product MarketingUpdated on Nov 13
Full-timeNo salary listed

About the Job

Requirements

  • A bachelor's degree or equivalent in Marketing, Business, Communications, or a related field is required.
  • At least 8 years of experience in product marketing, brand management, or go-to-market execution within telecommunications, technology, or consumer electronics is required.
  • Experience operating across multiple emerging markets is required; Africa and/or Asia experience is preferred.
  • Experience in mobile phone marketing, telecom value-added services, fintech, or mobile money ecosystems is required.
  • A strong understanding of PAYG, microfinance, or subscription-based financing models is required.
  • Strong communication, storytelling, and presentation capabilities are required.
  • The ability to manage complex initiatives and work effectively across cross-functional teams is required.
  • Experience with digital marketing tools, analytics platforms, and performance optimization is required.
  • Experience within distributor, retail, and field marketing environments is required.
  • Experience working in fast-paced, high-growth organizations is required.

Responsibilities

  • Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks.
  • Translate consumer insights and market research into product features, pricing recommendations, and communication strategies.
  • Manage product launch planning and global rollouts in alignment with commercial and product teams.
  • Define and maintain brand and communication guidelines for the PAYG phones portfolio.
  • Develop go-to-market toolkits covering campaign messaging, sales enablement, creative assets, and channel activation strategies.
  • Coordinate launches across country teams, ensuring consistent execution while adapting to market nuances.
  • Enable distributor and retail partner marketing initiatives, including co-branded campaigns and merchandising requirements.
  • Design and oversee integrated campaign plans across ATL, BTL, digital, experiential, and field activation channels.
  • Develop performance dashboards to track campaign metrics, sales conversion, and customer lifecycle behaviour.
  • Continuously optimize marketing spend to maximize ROI.
  • Partner with the Head of Digital to drive digital acquisition and engagement strategies for PAYG phones, including social, display, search, influencer, and community marketing.
  • Strengthen the user journey from awareness through purchase, onboarding, usage, and renewals.
  • Collaborate with the Head of Digital to optimize user funnels across the customer app, USSD, WhatsApp, and emerging mobile platforms for PAYG services.
  • Conduct consumer segmentation, competitive analysis, and pricing research to inform strategy and positioning.
  • Monitor country performance, identify risks and opportunities, and recommend tactical improvements.
  • Stay informed on mobile industry trends, emerging technologies, and the evolution of PAYG models.
  • Partner with the training team to develop training and sales enablement materials, including pitch decks, product videos, FAQs, and demo scripts.
  • Build capability across country marketing managers and field teams to ensure effective product storytelling and customer education.
  • Work with customer service teams to ensure clear and accurate communication on product usage and payment processes.
  • Work closely with NPD, Commercial, Training, and CX teams to align on product strategy and customer value.
  • Collaborate with the PAYG Phone Commercialisation Head and operations teams to enable forecasting and market prioritisation.
  • Engage with Finance to align on marketing budgets, ROI, and business case modelling.

Desired Qualifications

  • A master's degree or professional certifications in marketing or digital strategy are an advantage.

About the Company

Sun King

Off-grid solar home systems provider

Sun King designs, manufactures, distributes, and finances solar home energy products for off-grid communities in Africa and Asia. Its range includes solar lanterns and solar home systems with inverters and storage that can power lights, radios, phones, and household appliances, all financed through a pay-as-you-go model with small mobile money installments after a low upfront payment. The company differentiates itself with an end-to-end approach—handling product design, manufacturing, distribution, and financing—supported by a large field-agent network and strategic acquisitions like PayGo Energy to expand into clean cooking. Its goal is to increase energy access by helping households leapfrog kerosene and unreliable grids, aiming to reach millions of homes and businesses, including over 2 million in Ethiopia by 2030.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$864.9M
Headquarters
Chicago, IL
Founded
2008

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