Spotify

Streams music, podcasts and audiobooks

Growth Lead

Growth MarketingConfirmed live in the last 24 hours

Full-timeTokyo, JapanNo salary listed

About the Job

Requirements

Experience driving growth in a digital consumer business, such as streaming, entertainment, e-commerce, or consumer technology.
A track record of owning subscriber or commercial growth targets and understanding how acquisition, conversion, and retention contribute to sustainable growth.
Experience in digital marketing, customer relationship management, and lifecycle campaigns, with the ability to turn customer insights into action.
Ability to use data, analytics tools, and experimentation to make decisions, evaluate performance, and identify opportunities.
Understanding of subscription business economics, including customer lifetime value, subscriber acquisition cost, and gross margin.
Strong understanding of Japanese consumer behaviour and culture.
Ability to collaborate across functions, influence stakeholders, and take ownership of initiatives in a fast-moving environment.
Enjoyment of developing others and curiosity about using artificial intelligence to improve work.
Fluency in Japanese and confident business English communication.
Submit a CV or resume in English.

Responsibilities

Lead Spotify's growth strategy in Japan, driving Premium subscriber acquisition, conversion, retention, and revenue performance.
Own and deliver the Premium growth plan, identifying opportunities across the customer journey and translating them into measurable business outcomes.
Work closely with Marketing, Music, and Partnerships leadership to shape growth priorities based on consumer insights, market trends, and competitive dynamics.
Partner with the Partnerships team to grow subscribers through telecommunications, device, payment, and content partners.
Design and run experiments across paid, owned, and in-app channels, using data and clear success metrics to improve conversion and retention.
Develop customer relationship management and lifecycle marketing strategies across email, push notifications, and in-app messaging, creating relevant experiences that engage and retain listeners.
Collaborate with Product, Data Science, Payments, and Finance teams to build business cases, evaluate performance, and identify scalable growth opportunities.
Lead and develop a team member, share learnings with regional Growth teams, and explore how artificial intelligence-powered tools can improve decision-making and execution.

Desired Qualifications

Familiarity with SQL.

Join Spotify's Japan Growth team and help more listeners discover the value of Spotify Premium. As part of our Markets & Subscriptions organisation, you'll play a key role in growing our subscriber base in one of Spotify's most important markets.

Japan is Spotify's only single-country region, and we're entering an exciting new chapter focused on partnerships and sustainable growth. Working across marketing, product, data and commercial teams, you'll shape our growth strategy, turn customer insights into action and find new ways to connect Japanese listeners with Spotify Premium. You'll have the opportunity to make a meaningful impact while developing your leadership responsibilities over time.

What You'll Do

Lead Spotify's growth strategy in Japan, driving Premium subscriber acquisition, conversion, retention and revenue performance.
Own and deliver the Premium growth plan, identifying opportunities across the customer journey and translating them into measurable business outcomes.
Work closely with Marketing, Music and Partnerships leadership to shape growth priorities based on consumer insights, market trends and competitive dynamics.
Partner with our Partnerships team to unlock subscriber growth through telecommunications, device, payment and content partners.
Design and run experiments across paid, owned and in-app channels, using data and clear success metrics to improve conversion and retention.
Develop CRM and lifecycle marketing strategies across email, push notifications and in-app messaging, creating relevant experiences that engage and retain listeners.
Collaborate with Product, Data Science, Payments and Finance teams to build business cases, evaluate performance and identify scalable growth opportunities.
Lead and develop a team member, share learnings with regional Growth teams and explore how AI-powered tools can improve decision-making and execution.

Who You Are

You have experience driving growth in a digital consumer business, such as streaming, entertainment, e-commerce or consumer technology.
You have a track record of owning subscriber or commercial growth targets and understand how acquisition, conversion and retention contribute to sustainable growth.
You're experienced in digital marketing, CRM and lifecycle campaigns, with the ability to turn customer insights into meaningful action.
You're confident using data, analytics tools and experimentation to make decisions, evaluate performance and identify opportunities. Familiarity with SQL can help you go further.
You understand subscription business economics, including customer lifetime value, subscriber acquisition cost and gross margin.
You combine analytical thinking with creative marketing instincts and a strong understanding of Japanese consumer behaviour and culture.
You're comfortable collaborating across functions, influencing stakeholders and taking ownership of initiatives in a fast-moving environment.
You enjoy developing others, are curious about using AI to improve how you work, and communicate fluently in Japanese and confidently in business English.
Please apply to this role with your CV/Resume in English

Where You'll Be

This role is based in Tokyo
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

About the Company

Spotify

Streams music, podcasts and audiobooks

Spotify runs an audio streaming service where listeners find music, podcasts, and audiobooks through one account on phones, computers, and connected devices. Its Discover Weekly playlist recommends songs based on listening habits, alongside playlists made by editors and artists. Listeners stream on demand, save favorites, share playlists, and download eligible content for offline listening through paid plans. The business earns subscription fees from Premium members and advertising revenue from its free service, while separate creator tools support publishing, audience measurement, and promotion. Spotify was founded in 2006 and is headquartered in Stockholm, Sweden.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: Stockholms kommun, Sweden
Founded: 2006

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