Campaign & Community Lead
TikTok
Campaign & Community Lead
TikTok
Short-form video platform with ads
The e-Commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading internet companies. With millions of loyal users globally, TikTok is an ideal platform to deliver a brand new and better e-Commerce experience. We are looking for a creative and talented individual to join our product and operations team - someone who can not only drive best-in-class campaigns, but also shape the strategic direction of how we grow the electronics’ categories in Thailand. Roles & Responsibilities Campaign Planning & Execution - Build user awareness of e-Commerce on the TikTok platform through campaigns, community initiatives, and targeted activations. - Initiate and plan the annual campaign calendar and activities for the electronic category - from ideation and budgeting through to execution - coordinating cross-functional (xFN) teams at every stage. - Conduct thorough post-mortem analysis on all campaigns; apply findings to continuously improve planning and execution cycles. Business Strategy & Insights - Organize and coordinate cross-departmental resources to carry out research on key business development directions; provide strategic inputs including goal-setting frameworks and actionable recommendations for category growth. - Develop and drive go-to-market strategies, seller and brand growth initiatives, and merchandise planning across the electronic category. - Identify trends and platform opportunities to drive growth across campaigns, live commerce, and creator-led initiatives. Operations & Stakeholder Management - Lead and manage a team, providing clear direction, performance feedback, and development support. - Serve as the key point of coordination between campaign, operations, seller management, and growth teams to ensure alignment and execution quality. - Track and report on key data metrics for campaign and category performance; translate analytics into clear strategic recommendations for leadership.
Minimum Qualification(s) - Bachelor's Degree or above. - 5+ years of experience in project management, ownership or strategy planning - 2+ years of team management experience. - Strong analytical mindset; familiar with key performance metrics and comfortable making data-driven decisions. - Proven ability to work across and influence cross-functional teams. - Verbal and written proficiency in both English and Thai. Preferred Qualification(s) - Experience in e-Commerce is preferred - Structured thinker with a logic and data-driven approach to problem-solving. - Big-picture orientation with the ability to manage projects of varying complexity - from planning through risk mitigation and process optimization. - Adaptable, fast learner; comfortable getting hands-on in a fast-paced, high-growth environment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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