Customer Marketing Manager
Confirmed live in the last 24 hours
Vercel

201-500 employees

Cloud platform for frontend development and deployment
Company Overview
Vercel, a San Francisco-based company, offers a comprehensive toolkit for web development, including automatic API handling, built-in image and performance optimizations, and seamless integration with GitHub, GitLab, and Bitbucket. As creators and maintainers of Next.js, a widely-used React framework, they provide a fully-managed, highly-optimized platform that supports major companies like Under Armour, Nintendo, and The Washington Post in building user-friendly web experiences. Vercel's commitment to speed and SEO, coupled with its collaborative approach to frontend development, positions it as a leader in the industry.
B2B

Company Stage

Series D

Total Funding

$313M

Founded

2015

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

4%

1 year growth

10%

2 year growth

101%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Python
Sales
SQL
Segment
Salesforce
Marketing
Data Analysis
Excel/Numbers/Sheets
CategoriesNew
Growth & Marketing
Requirements
  • Minimum of 2 years in customer marketing, lifecycle marketing, retention, and customer success roles, preferably in a tech or startup environment.
  • Strong understanding of the developer ecosystem, including knowledge of programming languages, software development practices, and developer tools.
  • Proficiency in Salesforce CRM, marketing automation platforms, and analytics tools.
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Expert proficiency in Excel/Google Sheets is required, R, Python, and/or SQL proficiency preferred.
  • Strong interpersonal skills with the ability to collaborate, communicate, and project manage across teams. Previous customer-facing work is a plus.
  • Strong project management and organizational skills with a demonstrated ability to adhere to design and project workflows, ensuring consistency and quality in all work.
  • Self-motivated and able to work independently, as well as collaboratively in a fast-paced, startup environment.
Responsibilities
  • Develop and execute customer marketing strategies to drive activation, retention, and expansion for existing customers, including upsell campaigns, and targeted marketing communications.
  • Analyze customer data to identify patterns, trends, and opportunities to segment and personalize marketing campaigns for maximum impact.
  • Collaborate with cross-functional teams (Sales, Product, Support) to provide customer insights and align on customer-focused initiatives.
  • Manage customer communication channels for customer marketing campaigns, including email, in-app messages, webinars, and events.
  • Create and maintain customer journey maps to ensure that marketing strategies are aligned with the customer's needs and expectations.
  • Continuously monitor, analyze, and report on the performance of customer marketing initiatives, using findings to refine and optimize future campaigns.
  • Stay current with the latest trends and technologies in customer marketing to ensure our strategies remain innovative and effective.
Desired Qualifications
  • Previous customer-facing work
  • R, Python, and/or SQL proficiency