Brand & Commerce Copywriter
About the job
- Two to three years of copywriting experience, ideally for a consumer, retail, apparel, or e-commerce business.
- A portfolio demonstrating digital, product, and marketing copy across several channels.
- Ability to make product information simple, compelling, and commercially relevant.
- Strong grammar, proofreading, organization, and attention to detail, with the ability to work from a brief and manage feedback.
- Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
- Create headlines, product messages, calls to action, and channel-specific variations from approved briefs.
- Write homepage, landing-page, category, product listing page, and product detail page copy that makes product benefits easy to understand.
- Develop concise copy for product hang tags, packaging, launches, and product education.
- Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
- Work closely with the Senior Director of Marketing and Creative Operations and partners across Marketing, Site, Product, and Creative.
- Manage multiple assignments, respond to feedback, deliver accurate copy on time, and maintain organized records of approved messaging and claims.
About the company
Tommy John designs premium underwear and loungewear for men and women, prioritizing comfort and quality. Its products use thoughtful design and high-quality fabrics to reduce common discomforts found in traditional underwear and lounge wear. The items are sold primarily through a direct-to-consumer model, with options to buy on its website and in more than 1,000 retail locations nationwide. Revenue comes from individual item sales, bundled offers, and premium gift options, with perks such as free shipping on orders over $75 and free returns to boost customer satisfaction. The company differentiates itself from competitors through its emphasis on comfort-driven design and fabric quality, aiming to provide long-lasting, comfortable apparel across everyday wear. Overall goal: deliver comfortable, premium apparel that customers can rely on, while building a strong, satisfaction-focused shopping experience.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$20M
Headquarters
New York City, New York
Founded
2008
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Simplify's Take
What believers are saying
- Cart.com said Tommy John's April 2026 go-live finished with no customer disruption.
- Tommy John launched swim in May 2026, expanding beyond underwear and loungewear.
- The brand's 2026 wholesale push targets larger accounts and faster revenue growth.
What critics are saying
- Tommy John relied on Second Avenue Capital's $20 million revolver in October 2025.
- Pakage Apparel's 2024 patent suit closed in April 2026, exposing costly IP fights.
- A Terrell, Texas fulfillment outage would wreck holiday service and destroy DTC trust.
What makes Tommy John unique
- Cheryl Abel-Hodges, ex-Calvin Klein CEO, now drives Tommy John's wholesale expansion.
- Tommy John sells through DTC and 1,000-plus retail doors nationwide.
- May 2026 Cart.com fulfillment centralization gives Tommy John tighter inventory visibility.
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Benefits
- Employee Discount
- Flexible Work Hours