General Consideration

MISSOULA, Mont., April 15, 2025 /PRNewswire/ -- Today onX, a pioneer in digital outdoor navigation, introduced its newest app: onX Fish Midwest, marking a significant expansion into the fishing industry.Over the last 12 months, onX has developed the onX Fish app, gathering feedback from thousands of users, and creating features to solve their unique challenges. Today, the app is tailored to meet angler needs in Minnesota, Wisconsin, and Michigan, as the company plans to continue expanding across the Midwest this year.Founded in 2009, onX develops mapping solutions that inform, inspire, and empower millions of outdoor recreationists. onX Hunt, onX Offroad, and onX Backcountry make up the company's original suite of apps. Last year, the company acquired TroutRoutes, the leading mapping resource for stream and river anglers, signaling an expansion into the world of fishing. Today, the announcement of onX Fish rounds out the company's suite of apps across a wide array of outdoor pursuits, cementing onX as the most comprehensive digital mapping resource for all outdoor adventurers."onX Fish helps anglers find new lakes and gives them the confidence to get there," said onX Fish Marketing Manager Joel Nelson. "For lake anglers, onX Fish solves the age old question of 'where should I go fishing?' Whether they're chasing trophies, memories, or dinner, finding new lakes teeming with trophy panfish or eater walleyes has never been simpler."The app's Lake Finder feature helps anglers find a new fishing spot by filtering thousands of lakes for different species, trophy or keeper potential, and abundance based on scientific data acquired from each state's fish and wildlife agencies

In Michigan, onX partnered with TreadLightly!

MISSOULA, Mont., March 6, 2025 /PRNewswire/ -- onX , a pioneer in outdoor digital navigation, announces its first Impact Report , sharing the breadth and depth of its 2024 Access and Stewardship Program initiatives and overall commitment as a market leader in both preserving access to and the stewardship of our outdoor landscapes."Access and stewardship go hand-in-hand," said onX Brand Director Frances Kershaw. "We can advocate for outdoor opportunities, but if we don't take care of the places that make those experiences possible, we lose access to them. We're proud to have made meaningful and tangible contributions to the outdoor recreation landscape in 2024, and we remain dedicated to ensuring that the places we love–and the memories they create–are accessible for generations to come."The Impact Report illustrates the cumulative impact of onX's three pillars:Philanthropy and Giving: Since 2019, the company has awarded grant funds to support impact-driven organizations at the forefront of access and stewardship projects across the US. Education and Inspiration: onX aims to inform its collective audience with educational content in a variety of formats. The company also works to engage customers via on-the-ground projects, working to build a sustainable community of recreationists. Advocacy and Action: onX's software is the culmination of millions of pieces of land management data that, when analyzed, can be leveraged to influence lawmakers and drive outdoor recreation policy.Highlights from onX's 2024 Impact Report include the below metrics, achieved in partnership and collaboration with over 30 nonprofits:101,576 acres purchased for public access and conserved in perpetuity.18.6 miles of new trails built.2 new routes opened to hard-to-reach public land.69,112 private land acres enrolled in public hunting access programs.434 trail miles restored, 65 acres cleaned up.3,073 volunteers across 34 states participated in on-the-ground stewardship events.2 legislative bills supported.But the impact doesn't stop there