Full-Time

Senior Global Partner Marketing Manager

Posted on 11/19/2024

Bazaarvoice

Bazaarvoice

1,001-5,000 employees

User-generated content for eCommerce marketing

Consumer Software
Consumer Goods

Senior

Edmonton, AB, Canada

Hybrid position in Edmonton.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Salesforce
Requirements
  • 5-8 years of experience in marketing roles, with 3-5 years of partner marketing experience, driving impactful results for both your company and your partners
  • Expert-level user of digital marketing toolset, including Marketo, Crossbeam, Reveal, and Salesforce
  • Collaborative work style; ability to work independently and in cross-functional teams
  • Proactive communicator with strong writing skills; able to comfortably communicate plans to marketing leadership as well as other stakeholders/leaders within the organization
  • Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects and initiatives with minimal direction
  • Experience working on global teams and in global markets
  • Experience in e-commerce a significant plus
Responsibilities
  • Plan, execute and report on campaigns and initiatives marketing to, with, and through partners, including events, partner roadshows, webinars and email campaigns
  • Partner with Channel and Agency Partnerships teams to foster partner relationships and work collaboratively to identify joint promotion opportunities
  • Lead execution of campaigns through partner channels
  • Represent Bazaarvoice partners within the marketing team, identifying opportunities to highlight partners and promote partner events and initiatives
  • Create co-branded content and deliverables (i.e. webinars, fact sheets, case studies) in collaboration with global marketing team, partnerships teams, and partners
  • Develop, own, and report out on success metrics via Salesforce, measuring and optimizing campaign activities to drive continuous improvement
  • Craft strategies and execute events and campaigns to market to potential Agency partners
  • Coordinate and maximize partner involvement in Bazaarvoice events and industry events where Bazaarvoice is participating, including creating and managing partnership sponsorship packages and agreements

Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content, for retailers and brands. The company provides tools that allow clients to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by offering a powerful content engine that amplifies the reach of client content across a vast retail network and integrates with social media platforms. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.

Company Stage

IPO

Total Funding

$19.4M

Headquarters

Austin, Texas

Founded

2005

Growth & Insights
Headcount

6 month growth

16%

1 year growth

16%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Granify enhances AI-driven e-commerce contextualization for better conversion rates.
  • Partnership with Attentive boosts user-generated content through SMS and email review requests.
  • HarmonyAI introduces new AI-powered features for efficient user-generated content management.

What critics are saying

  • Rising consumer concern about fake reviews could undermine trust in the platform.
  • Economic pressures may lead brands to cut marketing budgets, affecting demand for services.
  • AI-driven self-reported attribution tools could challenge Bazaarvoice's market position.

What makes Bazaarvoice unique

  • Bazaarvoice specializes in leveraging user-generated content to enhance consumer experiences.
  • The company offers a powerful content engine for high-quality review collection and distribution.
  • Bazaarvoice integrates with eCommerce platforms to seamlessly incorporate content into online stores.

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Benefits

Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.

Improve your community and b:generous - We believe in investing our time and money to support our communities globally.

Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.

Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.

Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.

Flexible work from home policies - The working world has changed. So have we.

INACTIVE