Full-Time

Senior Global Partner Marketing Manager

Confirmed live in the last 24 hours

Bazaarvoice

Bazaarvoice

1,001-5,000 employees

User-generated content for eCommerce marketing

Data & Analytics
Consumer Software

Senior

Edmonton, AB, Canada

Hybrid position in Edmonton.

Category
General Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • 5-8 years of experience in marketing roles, with 3-5 years of partner marketing experience, driving impactful results for both your company and your partners
  • Expert-level user of digital marketing toolset, including Marketo, Crossbeam, Reveal, and Salesforce
  • Collaborative work style; ability to work independently and in cross-functional teams
  • Proactive communicator with strong writing skills; able to comfortably communicate plans to marketing leadership as well as other stakeholders/leaders within the organization
  • Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects and initiatives with minimal direction
  • Experience working on global teams and in global markets
  • Experience in e-commerce a significant plus
Responsibilities
  • Plan, execute and report on campaigns and initiatives marketing to, with, and through partners, including events, partner roadshows, webinars and email campaigns
  • Partner with Channel and Agency Partnerships teams to foster partner relationships and work collaboratively to identify joint promotion opportunities
  • Lead execution of campaigns through partner channels
  • Represent Bazaarvoice partners within the marketing team, identifying opportunities to highlight partners and promote partner events and initiatives
  • Create co-branded content and deliverables (i.e. webinars, fact sheets, case studies) in collaboration with global marketing team, partnerships teams, and partners
  • Develop, own, and report out on success metrics via Salesforce, measuring and optimizing campaign activities to drive continuous improvement
  • Craft strategies and execute events and campaigns to market to potential Agency partners
  • Coordinate and maximize partner involvement in Bazaarvoice events and industry events where Bazaarvoice is participating, including creating and managing partnership sponsorship packages and agreements

Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content. The company provides tools that allow retailers and brands to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by amplifying the reach of client content through a vast retail network and partnerships with social media platforms, enabling clients to turn visual content into purchase points. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$19.4M

Headquarters

Austin, Texas

Founded

2005

Growth & Insights
Headcount

6 month growth

16%

1 year growth

16%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Bazaarvoice's continuous innovation, including new AI-powered features and strategic acquisitions, positions it as a leader in the eCommerce and digital marketing space.
  • The company's extensive retail network amplifies the reach of client content, increasing the potential for higher consumer engagement and sales.
  • Bazaarvoice's ability to address consumer concerns about fake reviews enhances trust and confidence in its platform, potentially leading to higher client retention and satisfaction.

What critics are saying

  • The competitive landscape in digital marketing and eCommerce is intense, requiring Bazaarvoice to continuously innovate to maintain its market position.
  • Integration challenges with newly acquired companies like Granify and affable.ai could pose risks to seamless operations and innovation.

What makes Bazaarvoice unique

  • Bazaarvoice's focus on user-generated content and its seamless integration with eCommerce platforms and CRM systems sets it apart from competitors who may not offer such comprehensive solutions.
  • The company's strategic partnerships and acquisitions, such as Granify and affable.ai, enhance its capabilities in AI-driven e-commerce contextualization and influencer marketing, providing a unique edge.
  • Bazaarvoice's subscription-based model ensures a steady revenue stream while offering clients a robust suite of tools for managing and distributing customer-generated content.

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Benefits

Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.

Improve your community and b:generous - We believe in investing our time and money to support our communities globally.

Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.

Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.

Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.

Flexible work from home policies - The working world has changed. So have we.