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WebFX

Global digital marketing agency driving ROI

Junior Digital Communications Account Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeHarrisburg, PA, USA$50k - $53k

About the Job

Requirements

  • Have a bachelor's degree or be within one year of graduating with a bachelor's degree; all majors are welcome.
  • Have a cumulative GPA of 3.4 or above.
  • Have prior working experience in any field, such as a part-time job, summer job, or internship.
  • Be interested in a career in digital marketing.
  • Be able to work full-time from the Harrisburg, Pennsylvania office; students would begin after graduation.
  • Be comfortable in a customer-facing environment.
  • Be familiar with using artificial intelligence tools.
  • Be able to communicate verbally and in writing.
  • Be interested in the web and keeping up with new technology.
  • Be professional, dependable, and self-motivated; take pride in high-quality work; work with urgency; be proactive in solving problems; and be motivated to learn and develop skills.
  • Be able to think creatively and analytically and use data to make decisions.

Responsibilities

  • Serve as the direct point of contact for a dedicated list of clients, providing industry advice and recommendations to help them achieve their goals.
  • Build long-lasting client relationships based on trust and rapport and work to maintain client retention.
  • Create and execute data-driven search engine optimization and artificial intelligence search visibility strategies and optimizations for clients.
  • Build and manage pay-per-click campaigns, including Google Ads campaigns, and work to achieve positive client results.
  • Plan content strategy and build outlines for copywriters.
  • Manage the planning and execution of conversion rate optimization projects and recommend conversion rate optimization best practices to clients.
  • Perform light editing in the backend of client websites to correct errors and implement content.
  • Analyze campaign performance data in Google Analytics and RevenueCloudFX and prepare monthly reports.
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings.
  • Conduct industry research, including competitor analysis and keyword research.
  • Perform A/B testing, website usability testing, and conversion rate testing, and provide recommendations based on the results.

Desired Qualifications

  • Related experience is helpful but not required.

About the Company

WebFX

Global digital marketing agency driving ROI

WebFX provides digital marketing services to mid- to large-size companies worldwide, including SEO, web design, ecommerce, and website conversion optimization to grow client revenue. A team of over 400 creates tailored strategies, runs campaigns across channels, and tracks results to prove ROI. It differentiates itself with end-to-end, revenue-focused marketing and a history of awards and proven client outcomes. Its goal is to help online businesses attract more visitors, convert them effectively, and improve overall ROI.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$17.2M
Headquarters
Harrisburg, PA
Founded
1996

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