Head of Growth Marketing
Confirmed live in the last 24 hours
Opencare

11-50 employees

Dental health practice management platform
Company Overview
Opencare’s mission is to create technology that removes the operational burden from dentists, so they can focus on patient care and experience. The company has created their Opencare technology platform which enables dentists to connect with new patients, streamline their day-to-day operations, and manage their billing seamless – freeing up time and energy that can be dedicated to helping the oral wellness of patients.
Consumer Goods

Company Stage

Series A

Total Funding

$23.8M

Founded

2012

Headquarters

Toronto, Canada

Growth & Insights
Headcount

6 month growth

8%

1 year growth

19%

2 year growth

61%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SEO
Marketing
Looker
Data Analysis
CategoriesNew
Growth & Marketing
Requirements
  • 2+ years in a B2C Director/VP of Marketing role at an early-stage DTC/B2C company
  • 5+ years experience in performance and lifecycle marketing, with depth in paid social, SEM, and referrals
  • Proven track record of delivering rapid revenue growth with tight CPA goals
  • Experience developing new core messages and overseeing highly converting creative production
  • Passion for building teams, coaching, and mentoring high performers
  • Very strong analytical skills, and ability to use analytics tools (e.g. Looker, Heap, GA4) to inform insights and strategy, including channel attribution
  • Demonstrated ability to incorporate brand and conversion performance to deliver a well-rounded customer experience
  • Strong ability to communicate and influence across all levels, from executives to individual contributors
Responsibilities
  • Drive our B2C growth strategy to grow the volume of patients that book through Opencare each month and grow our company revenue and profit
  • Grow our current marketing channels with strong unit economics by investing in our execution, experimentation processes, content, creative and team
  • Collaborate with leaders on the product and B2B side of the business to plan and deliver strategic platform growth based on marketplace dynamics
  • Deliver impactful, high-converting creative and messaging into the market that aligns with our brand and mission
  • Leverage CRO to increase conversion across our platform
  • Expand and develop new channels to reach patients
  • Leverage our analytics infrastructure and further develop our reporting architecture to ensure our marketing mix is highly profitable and scaling
  • Coach, mentor, and build your team of top performing channel owners
Desired Qualifications
  • Experience in the health or wellness industry
  • Hands-on SEO experience
  • An entrepreneurial background
  • Experience working with digital affiliate marketing and creators/influencers