Full-Time

Field & Events Marketing Manager

Confirmed live in the last 24 hours

Handshake

Handshake

501-1,000 employees

Connects students with job opportunities

Consumer Software
Education

Compensation Overview

$120k - $135kAnnually

Mid

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

Requires 3 days a week in office (Monday, Wednesday, Thursday) in either San Francisco, CA or New York City, NY.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
Requirements
  • 4-5+ years of webinar, events, and conference management experience. B2B SaaS company experience required.
  • Experience running hosted and 3rd party virtual events & webinars
  • Dependable with strong project management and organization skills with an ability to develop and deliver events and programs within an ever-evolving environment
  • Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization
  • Experience with the following technologies: Google Suite (Docs, Slides, Sheets), SplashThat (or other software) for event registrations and landing pages, Salesforce, Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar), Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar
Responsibilities
  • Lead and deliver end-to-end field and event campaigns that align with sales and retention objectives and overall company revenue targets
  • Partner closely with key go-to-market leaders as well as individual reps to strategize and execute against programs that impact pipeline and increase engagement, effectively communicate upcoming plans, and get feedback
  • Research and contribute to maintaining an ongoing calendar of 3rd party industry events to determine the best fit for Handshake
  • Manage event deliverables & logistics including online tech (Zoom, Goldcast, SplashThat etc.) & AV, event calendaring, and swag
  • Collaborate closely with Marketing Operations and Design to develop and optimize event assets including landing pages and email templates (we use SplashThat and Outreach!)
  • Measure, analyze and share ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration
  • Get creative and innovative with event engagement, positioning and promotion - always be asking 'what haven’t we tried or tested?'
  • Travel 1x month is required

Handshake connects college students with job and internship opportunities through its platform. It serves over 15 million students, 1,500 universities, and 900,000 employers, focusing on early career recruitment. The platform allows universities to provide students access to job listings and recruitment events, while employers can post jobs and manage their hiring processes. Handshake's user-friendly interface helps students organize their job search and offers insights like company reviews. The company prioritizes data privacy and security, ensuring compliance with regulations. Handshake aims to bridge the gap between students and employers, supporting students in their job market journey.

Company Stage

Series F

Total Funding

$422.2M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

6%

1 year growth

3%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Handshake's extensive network of over 15 million students and 900,000 employers provides unparalleled access to job opportunities and talent.
  • Recognition through awards like the Handshake Early Talent Award enhances the company's reputation and attractiveness to both students and employers.
  • The platform's new social media-like interface and video features are likely to increase engagement and improve the job search experience for users.

What critics are saying

  • The competitive landscape of job search platforms requires Handshake to continuously innovate to maintain its edge.
  • Dependence on subscription fees from universities and employers could be a vulnerability if economic downturns affect their budgets.

What makes Handshake unique

  • Handshake's exclusive focus on early career recruitment for college students sets it apart from broader job platforms like LinkedIn.
  • The platform's user-friendly interface and centralized job listings make it easier for students to navigate job searches compared to traditional job boards.
  • Handshake's commitment to data privacy and compliance with FERPA ensures a secure environment for student information, a critical advantage in the education sector.

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Benefits

💰Equity and ownership in a fast-growing company.

🍼16 Weeks of paid parental leave

💝Comprehensive medical, dental, and vision

💻Handshake offers $500/£360 home office stipend

📚Generous learning & development opportunities and an annual $2,000/£1,500/2k€ stipend

🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.

🏝PTO