S

SHOPLINE

Total e-commerce platform with social tools

UX Copywriter

Full-Time
No salary listed
Mid
Bachelor's
Guangzhou, Guangdong Province, China
In Person
Content & WritingContent Design & Strategy

About the job

Requirements
  • A bachelor's degree in English, Communications, Journalism, or a related field is required.
  • At least 3 years of experience as a copywriter, preferably in a UX or digital marketing environment, is required.
  • A strong portfolio demonstrating excellent writing skills and the ability to write for diverse audiences is required.
  • Experience working in an Agile development environment is required.
  • Experience with user testing and research methodologies is required.
  • Excellent communication and collaboration skills are required.
Responsibilities
  • Develop and maintain a deep understanding of the brand voice, tone, and style guidelines.
  • Collaborate with designers, product managers, and developers to craft copy that supports the user journey and meets business goals.
  • Write clear, concise, user-centered copy for digital touchpoints, including websites, mobile apps, emails, and social media.
  • Conduct research and analysis to inform copy decisions, including user testing, competitive analysis, and industry best practices.
  • Edit and proofread copy to ensure accuracy, consistency, and brand compliance.
  • Work with cross-functional teams to ensure all copy aligns with marketing, legal, and regulatory guidelines.

About the company

SHOPLINE provides a total commerce platform that helps businesses establish and grow their online presence in Asia. Merchants set up stores with customizable themes, sell across multiple channels, and use built-in social commerce tools like Livestream, Chatbot, and a Message/Broadcast Center to turn social engagement into sales, all through a subscription-based platform with optional premium features. It differentiates itself by deep focus on the Asian market and an ecosystem of over 350,000 brands, emphasizing seamless channel integration and social selling. Its goal is to enable brands and merchants to scale online, boost sales across social and e-commerce channels, and build lasting customer relationships from a single dashboard.

Company Size

501-1,000

Company Stage

Early VC

Total Funding

$1.2M

Headquarters

Sham Shui Po District, Hong Kong

Founded

2013

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Simplify's Take

What believers are saying

  • SHOPLINE said August 2026 it serves 700,000-plus merchants worldwide, up from 600,000.
  • March 2026 YouBiz, June 2026 Trozo, and August 2026 F&F fund expand distribution.
  • June 2025 shipped PayPal, Avalara, multi-store syncing, and AI-powered merchant tooling.

What critics are saying

  • Shopify settled a July 2026 copyright suit over SHOPLINE's Seed theme copy claims.
  • March 2026 YouBiz and June 2026 Trozo integrations deepen partner dependence and switching leverage.
  • Any future template or IP dispute can trigger merchant churn and platform distrust quickly.

What makes SHOPLINE unique

  • SHOPLINE unifies storefronts, social commerce, live shopping, and POS for merchants.
  • Its partner ecosystem exposes Open API integrations, agencies, affiliates, and app developers.
  • It targets Asian omnichannel merchants with localized support across Hong Kong, Taiwan, Singapore.

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Growth & Insights and Company News

6 month growth

0%

1 year growth

6%

2 year growth

1%
The Marketing Communicator
Sep 7th, 2023
SHOPLINE Appoints Ruo Yang as Chief Financial Officer

LONDON, UNITED KINGDOM, September 7, 2023/ EINPresswire.com / -- SHOPLINE, the leading modern commerce platform, is delighted to announce the appointment of Ruo Yang as its new Chief Financial Officer.

StreetInsider
Feb 8th, 2022
NexTech AR Solutions Corp. partners with Shopline Limited

Nextech (CSE: NTAR) (NEO: NTAR) (OTCQB: NEXCF) (FSE: N29), a metaverse company and leading provider of augmented reality (“AR”) experience technologies and services, has announced a strategic partnership with Singapore-based SHOPLINE, Asia’s biggest smart commerce platform.