Head of Marketing & Communication
No salary listed
Senior, Expert
Master's
Asse, Belgium
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A master's degree in Marketing, Communication, Business Administration, or Economics, or equivalent professional experience.
- Seven to ten years of relevant marketing and communication experience, preferably in a B2B, wholesale, distribution, or technical environment.
- Demonstrated experience in people management, project coordination, and budget responsibility.
- A strong background in digital marketing, brand communication, and integrated campaign management.
- Excellent written and spoken French and Dutch, and good knowledge of English.
- Ability to translate business priorities into effective marketing actions.
- Commercial orientation and a strong understanding of customer and market needs.
- A mature leadership style and the ability to coach, guide, and empower a small team.
- Change-management skills and ability to work comfortably in a dynamic, evolving environment.
- Strong project prioritization and organizational skills.
- Strong collaboration and influencing skills in a multi-stakeholder environment.
- Analytical, results-oriented approach focused on performance and continuous improvement.
- Strong sense of responsibility, ownership, and follow-through.
- Hands-on, pragmatic approach balancing strategy and execution.
Responsibilities
- Define and implement the local marketing and communication strategy in line with business priorities.
- Translate commercial objectives into concrete marketing plans and initiatives.
- Identify opportunities to strengthen brand positioning, customer relevance, and market visibility.
- Ensure marketing activities support broader business and growth objectives.
- Ensure consistent and strong Rexel brand visibility across all communication channels.
- Manage internal and external communication initiatives.
- Develop and lead corporate branding and employer-branding activities.
- Ensure the quality and consistency of messaging and content.
- Supervise digital marketing through the website, email, social media, and other relevant channels.
- Lead the development of content for digital and offline communication.
- Use digital touchpoints to support customer engagement and commercial objectives.
- Continuously improve marketing reach, engagement, and performance.
- Lead the planning and execution of customer events, activations, product launches, and training initiatives.
- Integrate events into the broader marketing and communication strategy.
- Use events to support sales, visibility, and customer relationships.
- Evaluate the impact of events and activations.
- Support branches with local marketing activities, including point-of-sale materials, events, training, and online visibility.
- Ensure branches have the tools and content needed to strengthen local execution and customer engagement.
- Contribute to consistent market presence across the branch network.
- Lead, coach, and develop the marketing team.
- Set priorities and ensure timely delivery of high-quality work.
- Create a collaborative and accountable team environment.
- Support the growth and development of the marketing and communication function.
- Manage the marketing and communication budget and ensure effective allocation of resources.
- Manage relationships with agencies, suppliers, and external partners.
- Ensure campaigns, events, and digital initiatives are executed efficiently and within budget.
- Work closely with sales, human resources, operations, and other internal teams to align marketing with business needs.
- Work with the Strategy & Marketing Director on priorities and strategic direction.
- Work with Category Managers to translate supplier promotions and campaigns into sales results and commercial impact.
- Act as a trusted partner for marketing and communication matters.
- Support change initiatives where communication and engagement are essential.
Desired Qualifications
- Relevant marketing and communication experience in a B2B, wholesale, distribution, or technical environment.
- Good knowledge of English.
About the company
Rexel USA is a large electrical distributor in the United States, part of the Rexel Group. It serves millions of electrical customers by providing access to energy, communications and supply-chain brands, along with expertise, resources and hands-on programs to help customers grow. It sells and distributes electrical products and offers services such as design input, lighting upgrades, alternative energy solutions, and supply-chain optimization, backed by productivity tools. Its goal is to help customers thrive by expanding brands and services, improving energy solutions, and delivering value to customers and shareholders.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Dallas, Texas
Founded
2006
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Simplify's Take
What believers are saying
- H1 2026 sales rose 5.1%, with North American data centers driving sequential acceleration.
- Rexel completed three 2026 North American acquisitions, expanding automation and advanced services.
- Management lifted 2026 guidance to roughly 6.2% EBITA margin and strong cash conversion.
What critics are saying
- Rexel cut about 600 FTEs in 2025, signaling margin pressure and integration strain.
- A €124 million French antitrust fine hit 2025 cash flow and governance credibility.
- Graybar and Sonepar can outbid Rexel for acquisitions, squeezing growth and lowering returns.
What makes Rexel USA unique
- Rexel USA pairs local banners like Schwing with national scale and supplier leverage.
- 2026 DEE Electronics adds OEM assembly, kitting, and supply-chain expertise for critical infrastructure.
- Revere's Rockwell automation franchise deepens Midwest industrial automation coverage across Illinois and Wisconsin.
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Benefits
- Parental Leave
- Wellness Program
- 401(k) Company Match
- Paid Vacation
- Paid Sick Leave
- Paid Holidays
- Tuition Reimbursement
- Health Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account/Flexible Spending Account
- Commuter Benefits