C

Cabify

App-based ride-hailing with corporate services

Brand & Performance Specialist

Brand & Creative Marketing +1Posted on Nov 11
Full-timeLima, PeruNo salary listedIn-person

About the Job

Requirements

  • A degree in Administration, Marketing, Advertising, Engineering, Economics, or a related field is required.
  • At least 4 years of marketing experience, including at least 2 years directly executing paid campaigns in Google Ads, Meta Ads, and TikTok Ads rather than only managing agencies.
  • Ability to use Google Analytics 4 and Excel or Google Sheets to analyze results.
  • Experience managing and negotiating with agencies or suppliers.
  • Critical thinking and business perspective to interpret and question results and connect them to business impact beyond platform metrics.
  • Creative judgment to evaluate content, protect brand voice, and stay current with trends.
  • Ability to prioritize and manage multiple initiatives in dynamic environments.
  • Uses artificial intelligence in daily work and can identify processes for improvement and take initiative to implement those improvements.
  • Proactive, experimental, and continuous-improvement orientation, with clear communication for working with internal and external teams.

Responsibilities

  • Execute acquisition and brand campaigns on Google, Meta, TikTok, and other platforms by defining audience targeting, configuring measurement events, and designing A/B tests.
  • Measure campaign impact using attribution and brand studies, monitor investment pacing, and propose channel budget reallocations based on business objectives.
  • Manage local agencies and suppliers for influencers, community management, digital content, and offline content by reviewing, challenging, and negotiating proposals and contributing ideas based on trends.
  • Coordinate offline activities, sponsorships, and brand partnerships, and track payments to agencies and suppliers.
  • Work with stakeholders to launch campaigns on time, prioritizing work and resolving blockers as needed.
  • Support the development of a trainee who assists with day-to-day operations.
  • Identify team processes that can be improved or automated using artificial intelligence and implement improvements to allow more time for strategy.
  • Collaborate with Brand, Growth, and CRM teams by sharing insights that strengthen campaigns.

Desired Qualifications

  • Experience guiding or supporting other people.
  • Experience building automations with n8n, Make, Zapier, or other tools.
  • Experience with app campaigns.
  • Experience with offline media, sponsorships, or brand partnerships.

About the Company

Cabify

App-based ride-hailing with corporate services

Cabify is a ride-hailing service that connects passengers with professional drivers via a mobile app. It operates in eight countries and more than 40 cities across Latin America and Spain, serving both individual riders and businesses. Users book trips in the app, see the price upfront, and the platform takes a commission from each ride as its main revenue. For businesses, Cabify offers corporate plans that include features like real-time journey tracking, cost controls, and limits on price, time, and service area. Rides are geo-tracked and drivers are vetted to ensure safety and quality, with extra hygiene measures and a shareable real-time route option for added security. The company aims to provide safer, higher-quality, and more transparent travel experiences through its service.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$617.8M
Headquarters
Madrid, Spain
Founded
2011

Recently Posted Jobs

Explore more opportunities at Cabify

See more jobs