Associate Director - Programmatic

Position Summary

The Associate Director,Programmaticis responsible for delivering successful audience-based programmatic mediaprograms across a portfolio ofKINESSOclients. The Associate Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our agency partners.

This role requires a highly collaborative individual who is analytical and uses data-enabledproblem solvingcapabilities to deliver flawless campaign execution - meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation/client servicing skills and experience managing direct reports.

Responsibilities:

• Manage a team of programmatic professionals (Coordinator, Campaign Manager and Sr. Campaign Manager) in ensuring all technical aspects(e.g.tactics, creative, etc.) for all campaigns are set up flawlessly and meet client objectives.  

• Oversee the team in running and optimizing campaigns with different goals/KPIs. Ensure DSPs recommendations made are based on historical performance against each KPI with consideration for broader agency objectives.  

• Confidently and effectively communicate and recommend technical solutions with agency partners that drive client business results. 

• Proactively manage potential issues that may be flagged by senior management or team members regarding campaign performance overall (e.g.low viewability placements, non-brand safe sites etc.) and identify opportunities for optimization (e.g. high performing placements with loweCPMs)

• Accountable for reviewing and approving campaigns and ensuring budgets align, naming conventions are accurate and selecting properDSP’sto align with campaign goals.

• Ensure that client expectations are met and adapt or make recommendations to adjust as required. 

• Build/Setup campaign reports within reporting dashboard.

• Support finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.

• In partnership with Director, make recommendations to implement process improvements that better set up the team to perform more efficiently and effectively.

• Ensure processes are effectively communicated and consistently adhered to by team members. 

• Deep understanding of organization’s business objectives and challenges; proactively uncover new opportunities for products and solution offerings.

• Act as a subject matter expert and further develop partnerships with DSP (demand side platform) partners to ensure awareness of new features and address technical issues. 

• Accountable for ensuring all team members are trained in required areas and have completed required certifications (Adobe, Google, etc.)

• Oversee the team and ensure they are utilizing advanced optimization techniques.

• Proactively presentsstrategic brand solutions to client teams.

Qualifications:

• Professional or Educational background in Marketing or Advertising would give leverage to this application. 

• Leadership and advanced experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.

• Experience optimizing campaigns (e.g.display campaigns, SEM, trafficking, etc.)

• Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g.DoubleClick, Google Analytics, Google Ad Sense, etc.)

• Basic understanding of tagging for analytics 

• Fundamental knowledge of online media metrics and analysis

• Learning agility, with a passion for continuous development.

• Excellent communication skills (both written and verbal).

• Highly developed organizational skills with attention to detail accuracy.

• Excellent ability to manage and prioritize time effectively. 

• Ability to work collaboratively as well as independently.

• Proactive approach to problem solving, assisting the team, self-development, etc.

• Ability to develop and foster relationships with media partners.

• Proficient in Microsoft Office Suite (Word,Exceland PowerPoint).

• Demonstrated ability using Excel, with knowledge of pivot tables, basicformulasand visualizations.