Client Strategy Senior Lead - Media

Who You Will Be Working With

At PMG, our Client Strategy team plays a key role in shaping the media strategies that help brands grow, evolve, and connect meaningfully with their audiences. We’re not just managing campaigns—we’re working at the intersection of business insight, media planning, and cross-channel collaboration to deliver results that matter.

You’ll partner with clients, media leads, analytics teams, and creative collaborators to design and deliver full-funnel media strategies tailored to each brand’s goals. Whether it’s managing day-to-day communication, developing strategic plans, tracking campaign performance, or bringing innovative ideas to the table, your work will ensure clients feel heard, supported, and excited about what’s next.

Beyond execution, you’ll have the opportunity to refine internal processes, contribute to team planning, and support initiatives that push both client outcomes and agency standards forward. At PMG, we value curiosity, accountability, and creative thinking—and we believe in creating space for everyone on the team to lead, grow, and make an impact.

As a Senior Lead in Client Strategy, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

What You Will Do

• Partner with clients and team members to design and lead strategic, full-funnel media plans tailored to each client’s brand vision, incorporating historical insights and leveraging effective planning tools.
• Oversee budget management and forecasts with a focus on optimizing ad spend to deliver on client KPIs while identifying growth opportunities.
• Lead client communications to establish trust and understanding of business needs, providing clear and consistent updates and proactively identifying areas for growth.
• Collaborate with client strategy leadership and media teams to develop, update, and present strategic media plans and insights using Keynote, PowerPoint, or G-Slides.
• Act as a liaison between clients, internal teams, and external partners, facilitating seamless collaboration and ensuring that strategies align across all channels.
• Ensure operational excellence in managing budgets and forecasts, coordinating with media teams to maintain flexibility for optimizations and aligning media spend with client goals.
• Drive project organization and efficiency by developing project schedules, managing go-to-market operations, and ensuring effective prioritization across team projects.
• Quickly address and resolve challenges to exceed team and client expectations, fostering an environment of responsiveness and continuous improvement.
• Work with media and analytics teams to build reports and dashboards that deliver insights, data, and actionable recommendations to clients.
• Monitor and evaluate omni-channel campaign performance, making budget recommendations, tracking results, and proactively troubleshooting any issues.
• Prepare and present comprehensive client reports across media channels, ensuring data clarity and actionable insights.
• Champion a test-and-learn mindset, coordinating tests, reporting results, and guiding incremental improvements across all channels.
• Thrive in a fast-paced environment with shifting priorities, maintaining effective and timely communication with team members.
• Stay current on industry trends, emerging platforms, and technological advancements to provide clients with innovative, growth-focused recommendations.
• Develop a deep understanding of each client’s business by analyzing the industry landscape, target audiences, competitors, and unique selling points.

Skills & Experience

• 5+ years of experience in Client Strategy, with a bachelor’s degree or equivalent work experience.
• You lead client workstreams and strategy development, connecting media, creative, and analytics into cohesive, results-driven campaigns.
• You bring deep knowledge of media planning, measurement frameworks, and brand performance to guide recommendations that drive business outcomes.
• You confidently present strategic narratives and performance insights to clients, supported by data and a strong understanding of the competitive landscape.
• You work closely with internal teams to brief and align on campaign goals, timelines, and success metrics—ensuring integrated execution.
• You contribute to the growth of others by mentoring junior teammates and creating space for collaboration and shared learning.
• You are proactive, strategic, and detail-oriented, balancing big-picture thinking with day-to-day execution.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.