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Full-Time

Product Marketing Manager

Enterprise Marketing

Confirmed live in the last 24 hours

SigFig

SigFig

51-200 employees

Modular financial technology solutions provider

Data & Analytics
Consulting
Consumer Software
Fintech
Financial Services

Compensation Overview

$175k - $205kAnnually

+ Equity

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • You are experienced at marketing to enterprise customers
  • You have the ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer) - with excellent written, oral, and presentation skills
  • You are a compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
  • You have excellent writing and design chops - nimbly producing collateral and enablement with little investment from content or design resources
  • You are a consummate team player who believes that no job is too big or too small
  • You have excellent people and management skills to interact with colleagues, customers and third parties
  • You have the ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision
  • You have the ability to prioritize projects effectively, juggling multiple projects with tight deadlines
  • You have a deep understanding of the financial services category, with previous experience serving as a subject matter expert
  • 5+ years of product / content marketing experience for B2B SaaS products targeting a primarily enterprise customer base
  • Experience as in financial services is a big plus
  • Bachelor's degree; MBA or Masters in marketing, business, communications, or relevant field of study is a plus
Responsibilities
  • Understand the capabilities and differentiators of our product portfolio and enable sales teams with associated tools and training
  • Support the continuous refinement of our pricing framework; support sales in pricing/quote generation
  • Inform SigFig’s market view through first-hand experience, primary and secondary research, competitive intelligence, and sales feedback
  • Craft highly differentiated messaging and positioning; design initiatives to sustain awareness of our offerings
  • Collaborate with Product Management and Sales to develop product positioning and messaging that resonate with our target buyer personas
  • Develop and maintain competitive battlecards and intelligence that enables the sales team
  • Create a steady stream of high-quality product content in support of demand generation, earned media, and sales enablement efforts
  • Partner with the Enterprise Marketing to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers
  • Participate in the development of Marketing plans in conjunction with the broader Marketing team
  • Assess the effectiveness of our collateral and the Marketing programs that support your products on an ongoing basis, and suggest changes
  • Develop strong partnership with sales; train them on the problems we solve, develop internal tools and external collateral, and teach them how and when to use it
  • Align with our Product Management team, drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc

SigFig stands out as an excellent workplace due to its dedicated focus on developing a modular ecosystem for financial technologies that service both institutions and consumers. Employees at SigFig benefit from working in a dynamic environment that promotes remote collaboration and digital innovation, fostering broad skill enhancement and industry-specific expertise. The company's leadership in integrating tools for financial needs discovery and wealth management represents a strong competitive advantage, offering a rewarding and forward-thinking workplace.

Company Stage

Series E

Total Funding

$129.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-19%

2 year growth

-12%
Simplify Jobs

Simplify's Take

What believers are saying

  • SigFig's partnerships with five of the largest financial institutions in the US and Canada provide significant growth opportunities and market validation.
  • The launch of new products like SigFig Engage and Discover positions the company for accelerated growth and increased market share.
  • Recognition as a top contender in the robo-advisor space underscores SigFig's competitive edge and industry leadership.

What critics are saying

  • The departure of key executives like Dan Mercurio could disrupt sales and partnership strategies, impacting growth.
  • Intense competition in the fintech and robo-advisory sectors may pressure SigFig to continuously innovate to maintain its market position.

What makes SigFig unique

  • SigFig's focus on enterprise financial technology and partnerships with major financial institutions sets it apart from other fintech companies that primarily target individual consumers.
  • The company's development of next-generation products like SigFig Engage and Discover demonstrates a commitment to innovation and addressing sophisticated financial advisory needs.
  • SigFig's ability to integrate digital tools into traditional banking processes, as evidenced by its partnerships with Santander, highlights its unique value proposition in the market.