Full-Time

Product Marketing Manager

Enterprise Marketing

Posted on 8/23/2024

SigFig

SigFig

51-200 employees

Financial technology for wealth management solutions

Fintech
Financial Services

Compensation Overview

$175k - $205kAnnually

+ Equity

Senior, Expert

Remote in USA

Remote work allowed in the US; candidates can be considered from various states.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • You are experienced at marketing to enterprise customers
  • You have the ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer) - with excellent written, oral, and presentation skills
  • You are a compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
  • You have excellent writing and design chops - nimbly producing collateral and enablement with little investment from content or design resources
  • You are a consummate team player who believes that no job is too big or too small
  • You have excellent people and management skills to interact with colleagues, customers and third parties
  • You have the ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision
  • You have the ability to prioritize projects effectively, juggling multiple projects with tight deadlines
  • You have a deep understanding of the financial services category, with previous experience serving as a subject matter expert
  • 5+ years of product / content marketing experience for B2B SaaS products targeting a primarily enterprise customer base
  • Experience as in financial services is a big plus
  • Bachelor's degree; MBA or Masters in marketing, business, communications, or relevant field of study is a plus
Responsibilities
  • Understand the capabilities and differentiators of our product portfolio and enable sales teams with associated tools and training
  • Support the continuous refinement of our pricing framework; support sales in pricing/quote generation
  • Inform SigFig’s market view through first-hand experience, primary and secondary research, competitive intelligence, and sales feedback
  • Craft highly differentiated messaging and positioning; design initiatives to sustain awareness of our offerings
  • Collaborate with Product Management and Sales to develop product positioning and messaging that resonate with our target buyer personas
  • Develop and maintain competitive battlecards and intelligence that enables the sales team
  • Create a steady stream of high-quality product content in support of demand generation, earned media, and sales enablement efforts
  • Partner with the Enterprise Marketing to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers
  • Participate in the development of Marketing plans in conjunction with the broader Marketing team
  • Assess the effectiveness of our collateral and the Marketing programs that support your products on an ongoing basis, and suggest changes
  • Develop strong partnership with sales; train them on the problems we solve, develop internal tools and external collateral, and teach them how and when to use it
  • Align with our Product Management team, drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc

SigFig develops financial technology that focuses on enhancing the customer experience in financial services. Their products include a modular ecosystem that features tools for needs discovery, remote collaboration, and digital wealth management. These tools help financial institutions like UBS, Wells Fargo, and Santander to innovate and provide better services to their clients. SigFig's offerings, such as SigFig Discover, SigFig Engage, and SigFig Digital Wealth, allow these institutions to quickly adapt to changing market demands and help consumers reach their financial goals. Unlike many competitors, SigFig emphasizes a customer-centric approach and operates through partnerships with large financial organizations, generating revenue from service fees.

Company Stage

Series E

Total Funding

$109.4M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-6%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital wealth tools boosts SigFig's market potential.
  • Expansion of partnerships with banks and credit unions increases revenue opportunities.
  • Rising popularity of ETFs aligns with SigFig's recent product launches.

What critics are saying

  • Loss of key personnel may impact strategic partnerships and growth.
  • Increased competition in the robo-advisory space challenges SigFig's market position.
  • Dependence on large financial institutions may limit flexibility and innovation.

What makes SigFig unique

  • SigFig offers a modular ecosystem for digital wealth solutions and remote collaboration.
  • Partnerships with major financial institutions enhance SigFig's market credibility and reach.
  • SigFig's focus on customer-centric design sets it apart in the fintech industry.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Phone/Internet Stipend

Paid Parental Leave

Paid Sick Leave

Unlimited Paid Time Off

Wellness Program

INACTIVE