SAN FRANCISCO--(BUSINESS WIRE)--SigFig, the leading US-based enterprise financial technology firm that develops next-generation products for financial institutions, bankers, advisors, and their customers, today announced the addition of the Chief Revenue Officer role, promoting SigFig executive Dan Mercurio effective immediately. The Company’s continued growth comes at a period of strong demand for financial advice which today requires sophisticated needs discovery capabilities, cutting-edge digital wealth management tools and remote, immersive, and highly personalized guided advisory experiences. One of the pioneers in BtoC robo advice, SigFig now partners with five of the largest financial institutions in the United States and Canada and has formed additional partnerships with retail banks and credit unions this year. Additionally, SigFig is poised to launch its latest product, SigFig Engage, a customer collaboration and advice platform built specifically for financial services. “With the advent of Engage, and the continued digital transformation happening in the market, demand for our product ecosystem is at an all-time high,” said Mike Sha, CEO and Co-founder, SigFig. “Our growth metrics show that we’re on a trajectory to achieve accelerated growth over the next couple of years and I couldn’t be more pleased to have Dan Mercurio help lead that charge as our new Chief Revenue Officer.”

Spanish group Santander collaborated with tech group SigFig to launch Santander PathFinder, a robo-advisory service for clients seeking to invest in ETFs.

To make itself even more indispensable, SigFig has launched a lead-generation software application, called Discover, and is planning to deploy a remote collaboration tool called Engage.