T

tastytrade

Educational platform for options and futures

Product Marketing Manager - Futures & Options

Product MarketingConfirmed live in the last 24 hours
Full-timeChicago, IL, USA

About the Job

Requirements

  • At least 4 years of experience in product marketing; fintech or trading experience is preferred.
  • A proven record of improving adoption and attach-rate metrics.
  • Strong cross-functional partnership with Product.
  • Data fluency and excellent written communication.
  • Deep familiarity with derivatives trading behavior, including options and futures trading, is preferred.

Responsibilities

  • Own product marketing for the established futures and options trading lines, serving as the single point of contact for go-to-market and communications in partnership with the Product Manager for each trading instrument.
  • Run continuous adoption campaigns for futures and options.
  • Partner with Product Managers on rolling feature-release calendars and go-to-market plans, including in-app, email and push communications, and help content.
  • Target underused, high-value features to improve attach rate and adoption metrics.
  • Segment the active customer base to prioritize high-impact campaigns.
  • Report adoption key performance indicators regularly and use data to prioritize subsequent campaigns.
  • Own messaging and positioning for futures and options as the source of truth for Sales, Support, and Content.

Desired Qualifications

  • Fintech or trading product marketing experience.
  • Deep familiarity with derivatives trading behavior, including options and futures trading.

About the Company

tastytrade

Educational platform for options and futures

Tastytrade provides a financial education and trading platform centered on options and futures, offering live daily content, courses, and strategic trade ideas. Users learn through free beginner courses and more advanced programs, then apply what they learn by executing trades via linked platforms like tastyworks and The Small Exchange. It differentiates itself by combining education, live market analysis, and trading execution in a single ecosystem with multiple revenue streams from subscriptions and advertising. The goal is to help traders improve their outcomes in options and futures by giving them knowledge, strategies, and accessible tools.

Company size
201-500
Company stage
Acquired
Total funding
$47M
Headquarters
Chicago, IL
Founded
2011

Recently Posted Jobs

Explore more opportunities at tastytrade

See more jobs