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SchoolsFirst Federal Credit Union

Credit union offering savings, loans, accounts

Vice President, Consumer Loan Originations

Retail & Commercial BankingUpdated on Nov 12
Full-timeIn-person

About the Job

Requirements

  • A high school diploma or GED is required.
  • A bachelor's degree in a related field or equivalent years of experience is required.
  • At least 15 years of prior relevant experience is required.
  • At least 10 years of prior management experience is required.
  • Demonstrated strategic leadership and executive-level judgment, translating enterprise strategy into priorities, operating plans, accountability, and measurable outcomes.
  • Deep understanding of consumer loan acquisition, direct and indirect origination channels, contact-center operations, underwriting and processing workflows, and downstream servicing dependencies.
  • Strong knowledge of consumer lending laws, regulations, and control expectations, including fair lending, adverse action, credit reporting, privacy, Member protection, and third-party oversight.
  • Strong financial and business acumen, including budgeting, forecasting, resource allocation, investment evaluation, and interpretation of lending performance.
  • Proficiency using data and analytics to define performance measures, diagnose root causes, forecast demand, make decisions, and evaluate results.
  • Strong understanding of digital lending platforms, loan-origination systems, decisioning technologies, automation, artificial intelligence, self-service, workflow, and data-enabled performance management.
  • Ability to balance growth, Member value, service quality, operational capacity, financial outcomes, and risk.
  • Ability to lead organizational change and complex business transformation while maintaining engagement and operational continuity.
  • Relationship-building, negotiation, vendor-governance, and stakeholder-management capabilities.
  • Executive presence and verbal, written, presentation, and influence skills, including communicating complex lending, operational, financial, Member, and risk matters clearly.
  • Ability to build, develop, engage, and retain high-performing teams and strengthen succession and leadership bench capacity.
  • High ethical standards, sound judgment, integrity, professionalism, and commitment to the Credit Union’s values and Member Service philosophy.
  • Ability to organize and adapt while managing competing priorities in a dynamic environment.

Responsibilities

  • Set the strategic direction and lead the performance of consumer loan acquisition and the origination experience across direct, indirect, contact center, branch-assisted, digital, and emerging delivery channels, with accountability for application acquisition, completion, conversion, and reducing Member friction.
  • Collaborate with the SVP, Consumer Lending and senior leadership to establish and execute strategy, goals, and priorities for consumer loan acquisition, channel performance, and the origination experience.
  • Lead consumer loan acquisition, consultation, and conversion across direct, indirect, contact center, branch-assisted, digital, and emerging channels, aligning with Credit Union objectives and Member needs.
  • Continuously improve the consumer loan origination experience, including Member communications, channel consistency, handoffs, application completion, conversion, and reducing Member friction throughout the application process.
  • Establish and monitor measures across application volume, completion, conversion, pull-through, service, quality, productivity, Member effort, channel performance, and financial outcomes; use results to identify root causes, set priorities, and ensure measurable improvement.
  • Design and continuously improve the consumer loan application experience using Member feedback, application journey data, complaints, operational measures, market insights, and teammember input; drive improvements in first-contact resolution, proactive communication, application completion, pull-through, service recovery, and reduced Member friction.
  • Modernize consumer loan originations through digital capabilities, automation, self-service, artificial intelligence, workflow improvements, and responsible technology adoption that improve Member outcomes, teammember effectiveness, scalability, and controls.
  • Provide strategic oversight of indirect and other third-party origination channels, including dealer and digital marketplace relationships; establish partner scorecards and expectations for growth, conversion, service, origination quality, Member experience, compliance, and strategic value.
  • Partner with Branch Operations and other Member-facing channels to establish consistent origination practices, consultation standards, escalation support, and Member communications.
  • Lead consultative and outbound lending strategies that identify appropriate Member needs, provide clear product guidance, and support responsible loan growth and deeper Member relationships.
  • Provide origination, Member, channel, and competitive insights to support consumer loan product, pricing, promotion, and distribution strategies.
  • Evaluate consumer behavior, competitive conditions, industry developments, technologies, and delivery-channel trends and translate relevant insights into actionable recommendations.
  • Partner with Consumer Loan Operations, Credit Risk, Compliance, and the SVP, Consumer Lending to align origination practices with credit policies, risk appetite, delegated authorities, and Member service expectations; provide channel and Member insights to support enhancements to decision strategies and escalation practices.
  • Develop and execute workforce management, capacity planning, demand forecasting, quality assurance, and reporting strategies to improve service, productivity, consultation, teammember effectiveness, and the Member experience.
  • Ensure effective escalation and service-recovery practices; use complaint, escalation, error, and quality trends to identify root causes and drive systemic improvement rather than relying on case-by-case resolution.
  • Build cross-functional partnerships across Consumer Lending, Branch Operations, Member Care, Digital, Technology, Marketing, Finance, Risk, Compliance, Strategic Integration, and other enterprise functions to deliver coordinated strategies and consistent Member journeys.
  • Lead and develop managers, teammembers, and functional capabilities by establishing workforce strategies, operational plans, and budgets to achieve organizational objectives.
  • Leverage data, analytics, market intelligence, and industry trends to optimize performance, support strategic decision-making, and drive continuous improvement.
  • Build and maintain strategic relationships with stakeholders, vendors, and business partners to enhance organizational capabilities and business results.
  • Provide leadership and influence across assigned functions, driving performance, innovation, and a Member-focused service culture.
  • Identify, evaluate, and manage risk within the area and implement risk mitigation strategies and activities as appropriate.
  • Perform other duties as assigned.
  • Comply with regulatory compliance and assigned training requirements, including BSA regulations corresponding to specific job duties.

Desired Qualifications

  • A master's degree in a related field is preferred.
  • Experience leading omnichannel consumer lending acquisition and Member experience strategies.
  • Experience with workforce management, quality assurance, business continuity, and operational resilience in a high-volume environment.
  • Experience developing business cases and measuring the results of strategic investments.

About the Company

SchoolsFirst Federal Credit Union

Credit union offering savings, loans, accounts

SchoolsFirst Federal Credit Union provides financial services to members, especially school employees and their families, including savings and checking, auto loans, mortgages, credit cards, investments, and insurance through branches and online tools. Members join and use member-owned accounts with online/mobile banking, deposits, payments, and planning help. It differs from many competitors by being member-owned, federally insured, and focusing on the education community, offering educator-focused loan programs and lower fees. Its goal is to help teachers and school staff manage money effectively with affordable products and education resources while building a loyal member base.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Santa Ana, CA
Founded
1934

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