A

American Equity

Provides fixed index annuities and income

Internal Wholesaler

Full-Time
No salary listed
Mid
Bachelor's
Houston, TX, USA+1 moreMore locations: Des Moines, IA, USA
In PersonTravel required up to 5%.
Sales & Account ManagementAccount Management

About the job

Requirements
  • A bachelor's degree (B.A.) from a four-year college or university in Marketing, Business Administration, or a related field of study, or equivalent related experience.
  • Prior sales support or customer service experience in a sales environment is beneficial.
  • Current Life and Health Insurance License is preferred; if not currently licensed, the ability to obtain it within 45 days of employment is required.
  • Ability to obtain additional licenses in the future, if necessary.
  • Excellent presentation and public speaking skills.
  • Knowledge of retirement products.
  • Proficiency in Microsoft Office Suite.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Ability to read, analyze, and interpret general business periodicals, professional journals, and technical or operational procedures.
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Ability to solve practical problems and deal with varied concrete variables where limited standardization exists.
  • Ability to travel up to 5% of the time.
  • Ability to maintain a valid driver's license.
Responsibilities
  • Develop, implement, and support sales and marketing strategies within an established sales territory to promote and increase sales of Eagle Life annuity products.
  • Manage the sales territory in conjunction with the external partner according to Eagle Life requirements.
  • Partner with the external wholesaler covering the same territory to identify and develop relationships with targeted broker-dealer partners and registered representatives to market and sell Eagle Life products.
  • Develop sales goals and marketing plans with sales management and the external wholesaler to grow sales and market share and increase Eagle Life visibility.
  • Cultivate business relationships, partnerships, and alliances internally, externally, and virtually through networks and organizations.
  • Conduct proactive telephone sales presentations to financial advisors highlighting Eagle Life products and their value proposition; create talking points, agendas, and key selling points.
  • Apply knowledge of each advisor's practice and firm to develop and provide optimal strategies.
  • Use advisor and firm intelligence to pivot, cross-sell, and open opportunities for Eagle strategies and products.
  • Identify and execute opportunities to use Eagle strategies to help advisors and firms grow their businesses.
  • Maintain working knowledge of Eagle products, strategies, systems, processes, and technologies.
  • Apply product expertise to win and execute opportunities efficiently.
  • Manage time and productivity, create operating efficiencies, and leverage existing systems.
  • Use Eagle tools, systems, and processes to maximize efficiency and effectiveness.
  • Expand the producer base by engaging new producers and fallen angels.
  • Ensure opportunities move consistently through the sales process, as measured by advisor commitments.
  • Uncover financial advisors' business goals, determine how Eagle Life can address them, and drive sales and assets while building advisor relationships through a defined territory plan and established sales process.
  • Create plans for presenting Eagle Life products and offerings to support advisors' business needs, remain flexible in learning about their businesses, identify where products can support those needs, and determine appropriate offerings.
  • Follow up with financial advisors to advance the sales process and deepen relationships, including follow-up sales calls, problem resolution, thank-you calls, and preparing and emailing illustrations and necessary paperwork.
  • Navigate the organization to resolve financial advisors' problems by providing customer service, leveraging resources, recommending and guiding resolution selection, and communicating resolutions.
  • Generate ideas and help create email content and messaging for financial advisors.
  • Stay current on investment strategies and trends in the financial industry.
  • Perform other related work as assigned.
Desired Qualifications
  • Financial services sales experience is preferred.

About the company

American Equity Investment Life Holding Company (AEL) builds and sells fixed index annuities (FIAs) and fixed rate annuities aimed at helping people near retirement preserve capital and create a stable income stream. Its FIAs offer a guaranteed minimum interest rate plus an index-linked return tied to an index like the S&P 500, allowing potential growth without direct stock market downside risk. The company earns mainly from the investment spread (the gap between portfolio income and credited interest) and fees from its annuity products. AEL distributes through independent agents, IMOs, banks, and broker-dealers rather than direct-to-consumer channels, giving it broad U.S. reach. In 2024, Brookfield Reinsurance acquired AEL, a move intended to strengthen its capital efficiency and growth path in the competitive insurance market. The overarching goal is to provide secure retirement solutions that protect principal while offering reliable, tax-deferred growth and income for retirees.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$253M

Headquarters

West Des Moines, Iowa

Founded

1996

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Simplify's Take

What believers are saying

  • LIMRA reported Q2 2026 annuity sales of $123.9 billion, with FIAs reaching $30.7 billion.
  • American Equity launched IncomeShield 10 and refreshed AssetShield bonuses during August 2026.
  • Fitch affirmed A on September 2, 2026, reinforcing counterparty confidence and distribution access.

What critics are saying

  • Brookfield's 2026 BN-BWS simplification can distract management and delay American Equity integration.
  • AEL depends on fixed index annuity spread income, exposing earnings to crediting-rate compression.
  • Independent-agent distribution creates concentration risk; rivals like Athene and Allianz can outbid wholesalers.

What makes American Equity unique

  • Brookfield Wealth Solutions bought American Equity in May 2024, adding scale and capital access.
  • American Equity specializes in fixed index annuities, with 2026 product suites across all 50 states.
  • Fitch upgraded AEL to A on July 18, 2025, citing strategic importance.

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Benefits

  • Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

9%

1 year growth

9%

2 year growth

9%
Alacra
Aug 7th, 2025
Brookfield Acquires American Equity Investment Life

Brookfield Wealth Solutions Ltd. completed its acquisition of American Equity Investment Life Holding Company (AEL) and its subsidiaries in Q2 2024. AEL was merged with American National, enhancing its strategic importance. Fitch Ratings considers AEL's subsidiaries crucial, providing a rating uplift. AEL's business profile is driven by its focus on fixed-indexed annuities, though it faces business concentration risks. The report is priced at $300.

The Des Moines Register
Mar 14th, 2025
Five years after COVID's start, Casey's requiring HQ staff to return to office full-time

Last year, American Equity Investment Life Holding Co. announced plans to move its office from West Des Moines to downtown Des Moines and require hundreds of remote workers to return to the office.

Coverager
Dec 4th, 2024
American Equity Receives Financial Strength Rating Upgrade

American Equity <i class="fa fa-info-circle company-popover" data-content="h3American Equity/h3. div. table

Benzinga
Nov 15th, 2024
Area Insurance Professional Receives "Noble Achievement Award"

Springfield, MO November 15, 2024 --(PR.com)-- Neil Bruce Porter Receives Highest Honorary Award from American Equity, a Top Fixed Index Annuity ProviderAmerican Equity Investment Life Insurance Company®, a leading issuer of fixed index and fixed rate annuities, announces Neil Bruce Porter, President, Advisor, and Founder of The Resource Center Inc., in Springfield, Mo., earns one of their most prestigious distinctions: Noble Achievement Award.This award recognizes Porter’s exemplary service and dedication to his clients, and his contributions to the insurance industry and local community. He joins an elite group of American Equity field partners who have received this honor and is among fewer than 20 Noble Achievement Award recipients out of more than 28,000 agents licensed with American Equity.“Congratulations on being recognized with the Noble Achievement Award,” said Jeff Lorenzen, chief executive officer of American Equity. “Your success is a testament not only to your hard work and dedication but also to the exceptional person you are. It’s clear that your character and integrity shine just as brightly as your professional achievements.”Porter is a dedicated family man, having been married for 23 years to the love of his life Deb Gilmore. They are proud parents of four children and grandparents to two wonderful grandchildren. Porter is a well-respected professional with four decades of experience in insurance and financial services

Law360
Sep 10th, 2024
Brighthouse Hits Rival With TM Suit Over 'Shield' Mark

Annuity and life insurance provider Brighthouse Financial on Friday accused competitor American Equity Investment Life Insurance Co. of trademark infringement, claiming in a North Carolina federal court that American Equity is...