Product Operations Manager
TikTok
Product Operations Manager
TikTok
Short-form video platform with ads
Team Introduction With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency. This role focuses on marketing product operations, owning the end-to-end operations of TikTok Local Services marketing tools. You will work at the intersection of product, business, and growth to build and scale marketing capabilities (e.g., subsidies, coupons, discounts), improving product efficiency, campaign performance, and overall ROI. - Own the overall operations of marketing products. Partner closely with Product and Business teams to build scalable marketing platforms and optimize ROI for both daily and mega-campaigns. - Manage the end-to-end lifecycle of new feature rollouts through rigorous Project Management. Formulate and execute robust Go-To-Market (GTM) strategies, ensuring complex projects are delivered on time while driving market awareness and high adoption rates. - Act as a strategic bridge across diverse business lines with exceptional Stakeholder Management skills. Deeply understand regional marketing strategies, expertly manage expectations, prioritize needs, and translate complex requirements into effective product solutions. - Drive the adoption of innovative marketing capabilities across various business scenarios. Construct reusable operational playbooks and solutions to support scalable, incremental business growth. - Streamline cross-functional collaboration mechanisms. Monitor market trends and Voice of Customer (VOC), identify new growth opportunities, and efficiently drive Product and Engineering teams to iterate and enhance the overall product experience.
Minimum Qualifications - Bachelor’s degree or above. - 5+ years of experience in product operations, commercial operations, or marketing strategy within the tech/internet industry. - Solid product operations foundation with a deep understanding of the full product lifecycle, from requirement analysis and feature design to GTM execution and user adoption. - Proven Project Management skills. Highly organized and detail-oriented, with a strong track record of managing complex, cross-functional projects and delivering measurable results in a fast-paced environment. Preferred Qualifications - Direct experience in local services (O2O) or e-commerce marketing platforms is highly preferred. - Exceptional Stakeholder Management abilities. Strong empathy and interpersonal skills, capable of navigating a highly matrixed organization, aligning diverse viewpoints, and driving consensus among global teams. - Strong data analysis and documentation skills to effectively translate business needs into product solutions.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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