Media Strategy & Planning Director

Company Description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

Are you a strategic visionary with an unstoppable passion for marketing-led growth? Zenith Media Australia is seeking an inspired Strategy & Planning Director to lead our clients toward success through our cutting-edge ROI+ approach.

Role Purpose

At the heart of our strategy team, you'll provide transformative strategic leadership, turning insights into high-impact solutions that fuel our clients' progress. Build unbreakable relationships with clients, media partners, and creative minds, while translating consumer understanding into actionable strategies that deliver measurable results.

Key Responsibilities

Strategic Leadership: Set the course for client success with bold, visionary strategies that inspire our teams and partners to excel.

Relationship Building: Forge powerful partnerships and maintain vibrant, dynamic interactions with clients and stakeholders.

Consumer Insight Mastery: Dive deep into consumer psychology and market trends to craft strategies as compelling as they are effective.

Innovative Problem-Solving: Lead the charge on breakthrough ideas and innovative solutions to complex challenges.

Vision Creation: Develop a strategic vision that resonates and motivates, sparking creativity and ambition across the board.

Execution Excellence: Ensure flawless execution that sets new standards for quality and effectiveness.

Critical Skills

CX Expertise: Master the ‘CX suite’ and leverage tools like Roy Morgan, AQX, Socialtools, and Netbase to enrich your strategies.

Seamless Communication: Transform briefs into persuasive, cohesive proposals that captivate and convince.

Insightful Analysis: Extract and articulate insights from complex data to create engaging and provocative communication platforms.

N.O.I.C.A Values: Be Nice, Opinionated, Interesting, Connected, and Accountable in every interaction and strategy.

Client Advocacy: Champion clients' businesses with passion, driving strategic initiatives that add undeniable value.

Proactive Innovation: Instigate forward-thinking strategies and embrace a culture of continuous improvement.

Experience

Industry Savvy: 5-7 years of experience in marketing, media, advertising, or a related field with demonstrable impact.

Strategic Solutions: Proven experience in developing successful strategies and tactics to address business challenges.

Persuasive Communication: Expertise in crafting and delivering compelling points of view that resonate with clients.

#LI-FD1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.