Senior Product Marketing Manager
Posted on 10/4/2023
INACTIVE
Drift

501-1,000 employees

AI-powered platform for personalized business communication
Company Overview
Drift excels in its ability to provide businesses with a comprehensive platform that integrates chat, email, and video, all powered by AI, to create personalized customer experiences at every stage of the buying journey. The company's competitive edge lies in its unique offerings such as AI-Powered Chatbots, Intel & Audiences for targeted website experiences, and Bionic Chatbots for personalized playbooks, which help businesses increase their quality pipeline, revenue, and customer retention. As one of the few unicorns led by Latino founders, Drift also stands out for its commitment to building an equitable, enduring company that is transforming the B2B buying experience.
AI & Machine Learning

Company Stage

N/A

Total Funding

$1.1B

Founded

2015

Headquarters

Boston, Massachusetts

Growth & Insights
Headcount

6 month growth

-12%

1 year growth

-14%

2 year growth

-18%
Locations
Cambridge, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 2+ years experience in product marketing
  • Experience collaborating with sales and customer-facing teams
  • Experience working with demand generation for marketing programs
  • Experience managing marketing programs with data-driven results
  • SaaS/technical product marketing experience
Responsibilities
  • Drive awareness and adoption of Drift through expanding customer base and communicating value to all audience segments and use cases
  • Develop a deep understanding of the voice of customers/prospects and take action on insights that drive results across marketing, sales, product, and customer success
  • Influence roadmap and lead launches for the product pillar
  • Shape GTM Strategy with creative ideas that position Drift as a leader and achieve pipeline goals
  • Lead the development of product messaging, positioning, pricing & packaging, and enablement with competitive differentiation
  • Support the Product Marketing team in driving pipeline, increasing retention, and growing revenue
  • Lead the creation of marketing assets to drive awareness and adoption in new markets
  • Own project management, planning, and timelines on major launches in key innovation areas
  • Partner with demand generation and digital to tell compelling stories that help build demand and pipeline
  • Develop compelling and easy to understand internally facing content for Sales, CS, Operations and others
Desired Qualifications
  • Superb written and oral communication skills
  • Track record of delivery on complex projects
  • Ability to work cross-functionally and with executive stakeholders