Binance

Runs a global cryptocurrency trading exchange

Lifecycle & CRM

Growth MarketingPosted on Nov 13

Full-timeNo salary listed

About the Job

Requirements

Over 7 years of experience in the internet industry, including more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
A proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
Experience individually leading growth projects, operations, or campaigns using a systematic framework and methodology.
In-depth understanding of operational methodologies including A/B testing, funnel analysis, and custom strategies.
Knowledge and experience using marketing automation platforms and tools.
Strong data-driven thinking and the ability to establish and improve data monitoring and analysis systems for user operations, identify issues through data, and propose corresponding solutions.
Familiarity with products across various business units and the ability to understand user preferences and pain points.

Responsibilities

Optimize the new-user onboarding process through product iterations, personalized marketing campaigns, and targeted engagement strategies to improve activation and first-time transaction conversion rates.
Build a user lifecycle management system and user segmentation framework, and improve engagement and repeat purchase frequency through membership programs, point systems, gamification, cross-selling, and other strategies.
Design and optimize user referral and viral growth mechanisms to drive organic product growth.
Lead A/B testing and user segmentation strategies to refine operations and optimize allocation of operational resources.
Collaborate with teams across the organization to execute lifecycle marketing strategies and campaigns.
Use logical thinking and data analysis to uncover business insights, identify problems, and develop data-driven solutions.
Stay informed about each business unit's products, including their features, user preferences, and pain points.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

What you'll do:

Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
Build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
Design and optimize user referral and viral growth mechanisms to drive product organic growth.
Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

What we're looking for:

Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
Knowledge and experiences in using marketing automation platforms/ tools.
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.

Why Binance

Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About the Company

Binance

Runs a global cryptocurrency trading exchange

Binance runs a cryptocurrency exchange for individual traders and institutions, with markets for buying digital assets outright and trading contracts tied to their prices. Its platform combines spot trading with margin, futures, and options tools, letting users manage several trading strategies through a single account. Customers also buy crypto using supported payment methods, track market prices, and manage portfolios through its website and mobile app. Binance earns trading fees, with rates based on trading volume, account tier, and the type of transaction, and runs research and education services for people learning about digital assets. The business launched in July 2017.

Company size: 5,001-10,000
Company stage: Growth Equity (Venture Capital)
Total funding: $2B
Headquarters: Decentralised
Founded: 2017

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