Full-Time
Retail Assistant Store Manager
New Balance
10,001+ employees
Privately held footwear and apparel manufacturer
Compensation Overview
$24.95 - $37.40/hr
New York, NY, USA
In Person
Bachelor's
 Retail (1) |
|---|
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- Must be 18 years of age or older.
- Two years of retail experience are required; some higher-volume stores may require more experience.
- Proficiency with point-of-sale systems and Microsoft Office is required.
- Knowledge of retail operations, including sales, customer service, merchandising, inventory control, store budget preparation, and loss prevention, is required.
- The ability to lead and be part of a team is required.
- Willingness to work a flexible schedule, including weekends and holidays, is required.
- The ability to lift four pounds constantly and a maximum of eight pounds occasionally; kneel or squat frequently; move product boxes up to 50 pounds with assistance if necessary; stand for extended periods; climb ladders occasionally; and frequently climb and descend stairs, depending on location, is required.
- Create and maintain a total customer satisfaction culture.
- Help the Store Manager achieve financial targets and operational objectives.
- Collaborate with the Store Manager and District Manager to execute strategic sales plans.
- Coach and develop staff.
- Help coordinate volunteer opportunities in the communities served.
- Assist with processing payroll and writing schedules for store associates.
- Lead the team when the Store Manager is unavailable.
- A Bachelor of Arts degree in Business Administration or a related field is preferred.
New Balance is a major footwear and apparel company that sells athletic shoes and clothing in more than 120 countries. It focuses on performance, quality, and craftsmanship to ensure comfort and a good fit for athletes. The company’s products are built through careful design and manufacturing choices to enhance movement and support, rather than relying on hype or fad trends. What sets New Balance apart is that it remains privately held, which the company says allows it to act independently and pursue its own standards without shareholder pressure, while continuing to invest in its associates and communities. New Balance aims to push boundaries—whether by updating styles, improving production methods, or expanding its headquarters—while maintaining integrity and teamwork. Its broader goal is to help people move well, support athletes, and contribute positively to the communities in which it operates.
Company Size
10,001+
Company Stage
Grant
Total Funding
$80K
Headquarters
null
Founded
1906
Get referred to New Balance
See people who can refer or advise you
Simplify's Take
What believers are saying
- 2025 sales rose 19%, marking five straight years of double-digit growth.
- Apparel and owned retail each surpassed $1 billion, diversifying beyond shoes.
- 2026 launches like 2040v5, 996v7, and ALD running deepen performance credibility.
What critics are saying
- New Balance holds only about 4%-9% global footwear share versus Nike and adidas.
- Made in USA claims have faced consumer litigation, including a settled 2024 class action.
- Heavy reliance on fashion collaborations and premium drops risks fad exhaustion by 2027.
What makes New Balance unique
- Independent since 1906, New Balance posted $9.2 billion sales in 2025.
- Made in USA and Made in England manufacturing give product and employer authenticity.
- Collaborations with Aimé Leon Dore and COMME des GARÇONS expand cultural reach.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Parental Leave
Professional Development Budget
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 18%1 year growth
↑ 18%2 year growth
↑ 18%New Balance unveils the 2040v5, their most ambitious Made in USA product yet. New Balance unveils the 2040v5, their most ambitious Made in USA product yet put your money where your feet are. Boston, MA - WEBWIRE - Monday, August 17, 2026 Today, New Balance introduces the Made in USA 2040v5, a silhouette created to explore the outer limits of what the brand's renowned domestic manufacturing facilities can achieve. A construction process that combines premium materials, advanced tooling technologies, and complex manufacturing processes, representing the most ambitious expression of craftsmanship in the brand's history. The original 2040v1 was released in 2012 as the pinnacle expression of Made in USA craft. The 2040 has carried on as a proving ground for new technologies and advanced manufacturing techniques in our US-based factories ever since. With the 2040v5, the pursuit of what's possible when craftsmanship and innovation converge reaches a new level. "The 2040v5 is one of the most ambitious products we've ever created," said Brian Lynn, Global Vice President of Lifestyle Product at New Balance. "Every detail was evaluated through the lens of craft, performance, and material integrity. Free from trend-driven thinking or unnecessary compromise, the team focused on a singular objective: creating the ultimate expression of Made in USA footwear." Constructed with premium Horween(R) nubuck leather across the foxing, toe, and mudguard, the 2040v5 reflects an unprecedented level of material quality, engineering, and craftsmanship. Every detail, from the debossed finishes and layered construction to the bespoke TPU branding components, was designed to elevate the product experience. Underfoot, a full-length carbon fiber plate, secondary medial carbon plate, and a three-part FuelCell, ABZORB SBS, and ENCAP cushioning system work together to deliver one of the most technically advanced and uncompromisingly executed footwear platforms New Balance has ever produced. The Made in USA 2040v5 launches exclusively in North America on August 20, 2026, on newbalance.com and at select retailers. Pairs will be available globally beginning in May 2027. Suggested retail pricing is $400 USD. New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance's US sales. About New Balance New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance's U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit https://newbalance.newsmarket.com/. WebWireID358965 This news content was configured by WebWire editorial staff. Linking is permitted. Distribute your news. * Every day, hundreds of individuals and companies choose WebWire to distribute their news. * WebWire places your news within numerous highly trafficked news search engines generating leads and publicity. * Submit Your Release Now!
New Balance 991v2 gets a "Walnut/Shitake" Update. The Made in England release pairs Walnut brown and Shitake grey-brown with suede leather and mesh. New Balance introduces the 991v2 "Walnut/Shitake," a new Made in England edition of the 99X series model scheduled to launch on August 20, 2026. The release uses a palette of Walnut brown and Shitake grey-brown to give the streamlined silhouette a seasonal update built around layered materials, tonal detailing and a cushioning system that combines several of the brand's established technologies. The upper brings together suede overlays, smooth leather panels and breathable mesh. New Balance distributes the two main shades throughout those materials, allowing the construction of the 991v2 to remain clearly visible even within a restrained color scheme. Walnut introduces the richer brown element, while Shitake adds a softer grey-brown tone. Suede covers key sections of the design and gives the shoe a textured finish. Smooth leather creates a cleaner surface on additional panels, while mesh introduces a lighter visual element and provides breathability. Discover more Sporting Goods Deep brown continues through the inner lining and rubber outsole, extending the palette beyond the upper. New Balance keeps the branding within the same tonal direction. The familiar "N" logos remain visible on the sides, while debossed "991v2" stamps identify the model without introducing a contrasting color treatment. The 991v2 retains the streamlined proportions associated with the 99X series while using its material combinations to define the individual sections of the shoe. The Walnut and Shitake treatment gives the model a distinctly earthy appearance, with brown shades carrying from the upper into the lining and outsole. Underfoot, the 991v2 uses full-length FuelCell foam with ABZORB pods and ENCAP support for cushioning and stability. The "Walnut/Shitake" edition places its strongest emphasis on color, texture and material variation. New Balance will release the Made in England 991v2 "Walnut/Shitake" on August 20, 2026. Name: New Balance 991v2 "Walnut/Shitake" Colorway: Walnut/Shitake SKU: U991WL2 MSRP: $250 USD Release Date: August 20, 2026 Where to Buy: New Balance Jana Kostic is an Editor at DSCENE Publishing, holding a Master's degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.
Aimé Leon Dore x New Balance reveal a two-shoe FuelCell Running Pack. Published: August 10, 2026 By: SLN Release date: August 14, 2026 Shop via: New Balance Images: ALD Aimé Leon Dore is extending its long-running New Balance partnership into performance running, a category the collaboration has largely avoided in favor of heritage silhouettes. The first delivery is a two-shoe pack built on New Balance's FuelCell platform, splitting the difference between racing and daily training. The FuelCell SC Elite v5 handles the racing side. It arrives in Nordic Green, blending several green tones across the upper above a black midsole, with Vibrant Orange accents providing contrast. Aimé Leon Dore's floral logo appears throughout the shoe. As New Balance's top-tier racing model, the SC Elite v5 carries a carbon plate underfoot. It is listed under style code MRCEL3HX at $270. The FuelCell Rebel v5 takes the everyday role. Its upper comes in Atlantic Blue with Alkaline Green accents, and it carries the same collaborative branding in a lighter, more versatile build than the race-focused SC Elite. That pair runs style code MFCXB1ND at $150. The pack also marks the first time the partnership has extended into running apparel alongside footwear, positioning it as a category launch rather than a one-off colorway exercise. The Aimé Leon Dore x New Balance Running Pack releases August 14, 2026, through NewBalance.com and Aimé Leon Dore. Discover more
New Balance FuelCell 996v7 debuts ahead of US Open. August 7, 2026 A passionate contributor at Style Rave, focused on men's style,... New Balance has officially launched the long-awaited FuelCell 996v7 performance tennis shoe just weeks before the iconic US Open tournament begins in New York. The highly anticipated sneaker update debuts alongside a bright, fashion-forward apparel collection curated specifically for the grueling summer hardcourt season. Tennis players can purchase the upgraded model immediately through major athletic retailers and digital storefronts. This seventh-generation design brings major upgrades to one of New Balance's top court shoes. The new model offers better side-to-side support and helps reduce foot fatigue during long matches. As a result, it's a strong choice for competitive players around the world. The next evolution of on-court speed. The modern tennis landscape calls for extreme velocity, rapid changes of direction, as well as relentless physical endurance. Recognizing these shifts in contemporary play styles, the designers at New Balance completely overhauled their premier flagship model. This launch follows a spectacular summer of tennis, arriving precisely when enthusiasm for high-performance court gear reaches an annual fever pitch. Pop culture has embraced tennis aesthetics through viral internet trends like tenniscore, turning court gear into genuine lifestyle statements. However, the Boston-based brand remains deeply committed to delivering elite hardware that functions flawlessly under immense professional athletic pressure. The new design targets competitive athletes who aggressively patrol the baseline and chase down unbelievably distant dropshots. Furthermore, this specific silhouette balances high-fashion street sensibilities with the raw mechanical requirements of modern competitive sports. Sneaker collectors and recreational players alike have long favored this specific lineage for its uniquely sleek profile. This newest iteration respects that heritage as it incorporates cutting-edge structural updates designed to survive brutal hardcourt degradation. Upgraded engineering built for the hardcourt. Design teams frequently look to consumer reviews and professional feedback to improve subsequent footwear generations. Significantly, the previous version received recurring criticism across online communities for its incredibly restrictive, narrow internal proportions. Brand engineers took those complaints seriously, completely transforming the internal layout to accommodate a wider variety of foot sizes. The revised design officially features a considerably roomier toe box to enhance overall playing comfort. This adjustment allows the toes to splay naturally when accelerating, reducing blisters and painful friction points. Despite this welcome extra volume, the sneaker maintains its core identity as a secure performance fit. The New Balance FuelCell 996v7 features a traditional lace-up closure that allows players to customize their exact lockdown preference. A standard 10-millimeter heel-to-toe drop provides a familiar, natural platform for explosive forward acceleration. To prove their ultimate trust in the updated NDurance rubber outsole, the manufacturer includes a six-month durability guarantee. Correcting the fit and honoring player feedback. The arrival of the new footwear model fits perfectly with the brand's overarching aesthetic strategy for the tournament. For this grand occasion, designers curated a soft, distinct palette featuring Dawn Glow yellow, Enoki, and Mint Water tones. This refreshing color story breaks away from traditional neons, reflecting contemporary fashion preferences seen on global runways. This specific visual style carries seamlessly across a comprehensive capsule of matching tournament apparel items. Players can pair their new sneakers with technical garments like the Tournament NYC Top or the breathable Skort. By doing this, the label forms a cohesive visual story that bridges athletic execution with street-ready styling. Pop icon influences and high-fashion partnerships have completely changed how apparel brands approach major sporting events. This launch occurs on the heels of the label's luxurious collaborations with avant-garde fashion houses like Miu Miu. Consequently, these new tennis products feel like authentic cultural artifacts instead of simple pieces of utilitarian gym equipment. Anchoring a bold seasonal color palette. The arrival of the New Balance FuelCell 996v7 aligns perfectly with the brand's overarching aesthetic strategy for the tournament. For this grand occasion, designers curated a soft, distinct palette featuring Dawn Glow yellow, Enoki, and Mint Water tones. This refreshing color story breaks away from traditional neons, reflecting contemporary fashion preferences seen on global runways. This specific visual style carries seamlessly across a comprehensive capsule of matching tournament apparel items. Players can pair their new sneakers with technical garments like the Tournament NYC Top or the breathable Skort. By doing this, the label creates a cohesive visual narrative that bridges athletic execution with street-ready styling. Pop icon influences and high-fashion partnerships have completely redefined how apparel brands approach major sporting events. This launch occurs on the heels of the label's luxurious collaborations with avant-garde fashion houses like Miu Miu. Consequently, these new tennis products feel like authentic cultural artifacts rather than simple pieces of utilitarian gym equipment. Supporting an elite roster of global athletes. While everyday consumers can purchase the standard model today, the professional tennis roster will showcase these designs under the bright lights of New York. Tennis phenomenon Coco Gauff, a premier signature athlete for the brand, continues to drive massive cultural relevance to the company's tennis division. Although Gauff will wear her signature Coco CG2 shoe, the new launch shares identical seasonal hues. The professional synergy between elite athletes and product developers directly accelerates consumer trust in these complex footwear designs. When fans witness athletes sliding effortlessly on hardcourts, the engineering claims transform into undeniable proof. This strong reputation for trustworthiness directly elevates the brand above competitors who rely purely on lifestyle marketing gimmicks. Currently, the adult styles are retail priced at a competitive $134.99 across authorized tennis specialty shops. Parents looking to equip younger athletes can find youth sizes available for a reasonable $65.00. Ultimately, this double rollout guarantees that players at every developmental stage can access identical technical advantages this summer. Featured image: New Balance - Read also
New Balance unveils the "Night Lights Pack", a collection inspired by city lights. * Published 6th August 2026 New Balance expands its catalog with the launch of the "Night Lights Pack," an exclusive collection of four silhouettes that pay homage to urban landscapes after nightfall. Inspired by city lights piercing the darkness, this capsule collection combines understated black and gray bases with touches of electric blue and neon yellow for a result that is both modern and dynamic. Available now exclusively through the brand's official channels, this collection brings together lifestyle and performance models within the same aesthetic universe. A palette inspired by nocturnal landscapes. With Night Lights PackNew Balance plays on contrasts. The different silhouettes adopt a palette dominated by shades of grey, black and blue, enhanced by neon accents reminiscent of neon signs and urban lighting. This common visual identity makes it possible to link models with different uses, ranging from lifestyle sneakers to high-performance running shoes. The 9060R kicks things off. A key figure in New Balance's lifestyle range, the 9060R is presented here in a color "Sea Salt / Fresh Air / Slate Grey". It features a combination of grey suede and open mesh, complemented by an imposing mudguard and several embossed details that enhance its futuristic look while retaining the retro DNA of the silhouette. An ABZORB 2000 with Y2K influences. La ABZORB 2000 adopts a much more aggressive approach. Dressed in a black mesh base combined with blue synthetic panels, it stands out with its numerous touches of fluorescent yellow that highlight its design inspired by 2000s sneakers. Its technical aesthetics and angular lines make it one of the most daring models in the collection. The 740 plays the discretion card. La New Balance 740 is undoubtedly the darkest silhouette in the pack. Its structured black upper is paired with a grey mesh base, while a few fluorescent touches discreetly highlight its technical reinforcements. An ideal choice for sneaker lovers with a more discreet style without sacrificing the characteristic details of this capsule collection. The FuelCell Rebel v5 designed for performance. The collection is completed with the FuelCell Rebel v5, dedicated to running. Presented in a color "Fresh Air / Zinc Blue"This shoe contrasts with other models thanks to a brighter color palette. Designed for speed and lightness, it features a technical mesh upper combined with technology FantomFitguaranteeing support and breathability. Underfoot, there is a midsole using a combination of foams. PEBA et EVA FuelCelloffering excellent energy return. Reflective elements complete the silhouette to improve visibility during nighttime outings. Availability. Le New Balance "Night Lights Pack" is available now on the official platforms of New Balance. Prices vary from 1,540 to 38,500 yen (about $98 to $153) depending on the models. With this new capsule collection, New Balance successfully brings together its lifestyle heritage and running expertise in a coherent collection, inspired by the energy of cities at nightfall. Vêtements de sport Habillement Article written by: bisso LifeStyle. Partner offers.