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Zee appoints Vipul Bandekar as director - marketing, Z Sports. Bandekar joins Z Sports after over a decade with Star India, Disney Star and JioStar, where he worked on major sporting properties including the IPL and ICC tournaments. 21 Oct 2026 17:29 IST Vipul Bandekar has joined Zee Entertainment Enterprises as director - marketing, Z Sports. Bandekar announced his new role on LinkedIn, describing it as an opportunity to build a new sports ecosystem. In his new position, he will focus on strengthening the brand, growing audiences and building connections between sporting properties, brands and fans. He joins Zee Entertainment after spending over a decade with Star India, Disney Star and JioStar. During this period, he worked on several major sporting properties, including the Indian Premier League (IPL), ICC tournaments, Pro Kabaddi League and Indian Super League (ISL). Bandekar said he looks forward to developing campaigns, creating fan experiences and exploring new opportunities for sports engagement in India.

JioStar names Tanisha Aich as Marketing Manager - All Things Digital. Aich joined JioStar in August 2026 from Homegrown. JioStar's All Things Digital (Star Studio18) has appointed Tanisha Aich as Marketing Manager, with a focus on film marketing and digital-first strategies. In her new role, Aich will work across performance marketing, influencer campaigns and strategic brand partnerships to drive audience engagement and theatrical growth. She joined JioStar in August 2026 from Homegrown. Prior to that, she served as Marketing Manager at Rest In Beats. Earlier, Aich worked with Sony Music Entertainment as Non-Film Music Marketing Manager from April 2023 to August 2024. During her tenure, she handled integrated marketing, public relations and end-to-end campaign management for over 40 non-film pop and independent music tracks. She began her marketing career through internships at Tata Consumer Products, Marico and Britannia Industries.

Jiostar celebrates unscripted with The Billion Emotions Engine. JioStar has unveiled The Billion Emotions Engine: Home of Unscripted, a coffee table book launched at FICCI FRAMES 2026. The publication celebrates the scale of JioStar's unscripted portfolio, which delivers a billion viewers and 460 billion minutes of watch time annually, reaffirming its commitment to "Always On Unscripted". At FICCI FRAMES 2026, JioStar reaffirmed its position as India's leading force in unscripted entertainment with the launch of The Billion Emotions Engine: JioStar Home of Unscripted. More than a coffee table book, the publication is a statement of intent, capturing the scale, diversity and cultural impact of JioStar's unscripted portfolio. For JioStar, unscripted is not simply a category. It is an ecosystem that creates opportunities and opens doors for talent, makers, advertising partners and audiences alike. Across formats, stories and experiences, the company has built a universe of content that India returns to every day. The book reflects this journey, showcasing how unscripted programming has become a cornerstone of popular culture. Boost SEO Traffic The numbers are staggering. JioStar's Hindi unscripted content alone attracts a billion viewers annually, generating 460 billion minutes of watch time. Yet, as the company emphasises, behind every statistic lies an emotion, a moment and a story. These stories are what continue to shape the cultural fabric of India, resonating with audiences across demographics and geographies. The publication also underscores JioStar's philosophy of being "Always On Unscripted". This commitment is about more than volume; it is about delivering meaningful and entertaining content every day. By positioning unscripted as a living, breathing part of India's entertainment landscape, JioStar is ensuring that audiences find relevance and connection in its offerings. The launch of The Billion Emotions Engine at FICCI FRAMES 2026 was symbolic. As one of the country's most influential media and entertainment forums, FRAMES provided the perfect stage to highlight how unscripted content has evolved from a niche format into a mainstream cultural force. The book celebrates not only the breadth of JioStar's portfolio but also the emotions that drive its success. For advertisers and partners, the ecosystem offers unparalleled reach and engagement. For creators and talent, it provides a platform to tell stories that matter. And for audiences, it delivers experiences that are authentic, relatable and enduring. In this way, JioStar's unscripted universe is more than entertainment - it is a reflection of India's billion emotions. By documenting this journey, JioStar has created a cultural artefact that is both celebratory and forward-looking. The Billion Emotions Engine is a reminder that unscripted content is not just about numbers or formats; it is about the everyday stories that connect a nation. With this initiative, JioStar has once again positioned itself at the heart of India's entertainment narrative, ensuring that unscripted remains a powerful force in shaping the country's cultural conversation. Discover more from creative brands mag. Hire Brand Experts Discover more ADVERTISING