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MrBeast

YouTube-driven entertainment brand with food ventures

Director of Apparel Design

Industrial DesignConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • At least 7 years of apparel design experience with a strong portfolio in lifestyle and athletic categories; kids' wear experience is required.
  • Deep fluency in garment construction and the ability to document construction precisely for a factory.
  • Demonstrated ability to build or contribute to tech packs, particularly construction and technical specification pages.
  • Experience art directing designers and integrating graphic applications into apparel design.
  • Strong seasonal planning instincts, including sequencing a calendar and managing multiple categories simultaneously.
  • Ability to operate well without heavy oversight and communicate clearly across organizational levels.
  • Proficiency in Adobe Illustrator and Photoshop, and experience working in a product lifecycle management (PLM) system.

Responsibilities

  • Lead original silhouette design across kids' and adult lifestyle and athletic categories, from initial sketch through production-ready tech pack.
  • Produce detailed technical sketches that communicate construction intent, including panel layouts, topstitching, stitch lines, and seam placements, so developers can execute without guesswork.
  • Own the construction pages within tech packs, applying technical rigor to reduce back-and-forth with factories.
  • Work directly with the Graphic Designer on placement, scale, and colorway for graphic applications, ensuring apparel and graphics read as a cohesive product.
  • Build and manage the seasonal design calendar, planning the full year of apparel development with clear milestones.
  • Lead trend and design research to inform product direction and keep the brand ahead of the market.
  • Monitor the apparel landscape in streetwear, sportswear, and youth fashion, translating emerging trends into product decisions and recommending styles, silhouettes, fabrics, and details for each season.
  • Present seasonal concepts and design strategy to senior leadership with clear creative rationale and commercial context.
  • Establish scalable design processes as the team grows.
  • Manage and develop the design team, providing clear creative direction and building toward a stronger team over time.
  • Partner with product development, sourcing, and marketing teams to ensure designs are technically viable and delivered on schedule.
  • Communicate proactively with the Head of Product, flagging risks early, aligning on priorities, and operating with a high degree of autonomy.

Desired Qualifications

  • Experience at a direct-to-consumer, digitally native, or creator-led brand.
  • Background designing for both kids' and adult markets.
  • Experience hiring or scaling a small design team or working with contractors.
  • Knowledge and understanding of the MrBeast consumer.

About the Company

MrBeast

YouTube-driven entertainment brand with food ventures

MrBeast creates digital media content on YouTube featuring large-scale challenges, giveaways, and philanthropy. Its products extend into food and consumer goods: MrBeast Burger operates as a virtual restaurant that uses partner kitchens to fulfill online orders, and a line of chocolate products. The business earns through YouTube ad revenue, brand sponsorships, merchandise sales, and profits from its food and beverage ventures. The model relies on video content to attract a global, young audience and to drive demand for its store-brand offerings and sponsorships, then monetizes across media, merchandise, and meals. The company differentiates itself by high-stakes, participatory content and a clear philanthropic angle, along with diversified revenue streams beyond advertising. The goal is to entertain a worldwide audience while funding charitable initiatives and pursuing sustainable growth across media and consumer products.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$300M
Headquarters
Greenville, NC
Founded
2012

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