Full-Time
Posted on 8/2/2023
On-demand ride-hailing, delivery, and digital finance
No salary listed
London, UK
In Person
Yassir provides a multi-service platform that offers ride-hailing, last-mile delivery, and digital financial services across the Maghreb region and beyond. Users access these services through a single app that coordinates logistics for transportation and deliveries while providing tools to pay, save, and borrow money digitally. Unlike competitors that focus on a single service, Yassir integrates transportation and finance into one marketplace to build a comprehensive digital economy. The company's goal is to create a marketplace that serves daily needs and promotes financial inclusion while incorporating social values.
Company Size
1,001-5,000
Company Stage
Series B
Total Funding
$180.3M
Headquarters
Palo Alto, California
Founded
2016
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Stock Options
Remote Work Options
Paid Holidays
Flexible Work Hours
Yassir, the North African startup offering ride-hailing, food delivery and financial services since 2017, has acquired programmatic advertising agency Kawarizmi as it expands into media and advertising. The deal's terms were not disclosed. The acquisition marks a strategic shift for Yassir, which has built its business around on-demand daily services including Yassir Express for food and grocery delivery, and Yassir Cash for financial services. The move into media and advertising represents the company's latest diversification effort beyond its core app-based offerings.
Algerian startup Yassir has acquired Uno stores from the Cevital Group, rebranding them as "Yassir Market". The company plans to open its flagship store at Bab Ezzouar shopping centre in Algiers within days. The acquisition follows Jumia's exit from the grocery and retail sector in North Africa. Yassir aims to integrate digital expertise with physical retail presence through a network of stores offering a hybrid shopping experience, including groceries, luxury goods, cosmetics and fast food outlets. Transactions will be processed through Yassir Cash, supported by over 5,000 agents, whilst customers can earn points through the "Yassir +" programme. The company is also developing a B2B logistics layer for wholesale deliveries to institutional clients including embassies and major corporations. Founded by Stanford PhD and former Silicon Valley engineer Nour Eddine Taibi, Yassir operates across six countries and 50 cities, serving over 10 million users.
The phrase super apps has gained currency in recent years, generally used to mean a digital one-stop-shop for a range of services. The likes of Uber and DoorDash have expanded their offerings beyond their core services, while Revolut refers to itself as. a ‘financial super app’ in its marketing, and the recent IPO of Kazakh fintech Kaspi.kz at a valuation of $18bn brought the concept further into the mainstream. It is, however, a pretty vague concept, and one I think merits unpacking further. To do so, I sat down with my colleagues Thomas Rubens and Guy
Yassir, an African super app platform that offers on-demand services such as ride-hailing, food and grocery delivery, and payments, has raised $150 million in Series B funding, five times what it raised in its previous priced round last November. The investment was led by BOND, the growth-stage firm that Mary Meeker spun out of Kleiner Perkins in 2018. Other investors in the growth round include DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures, and Y Combinator via its Continuity Fund, among other strategic investors
Yassir, an Algerian on-demand transportation platform, has raised a $30 million Series A funding round to enable it expand into…