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Publicis Groupe

Runs advertising and digital transformation services

Director of Investment

Performance & Paid MarketingPosted on Nov 5
Full-timeChicago, IL, USA$119.5k - $171.7k /yrIn-person

About the Job

Requirements

  • A bachelor’s degree is preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
  • Have 10 or more years of digital media buying experience, with progressively increasing responsibility across display, search, mobile, programmatic, and paid social platforms.
  • Have 7 or more years of progressive leadership or team management experience.
  • Have previous team management experience.
  • Demonstrate the ability to negotiate effectively and add incremental value without compromising communication needs.
  • Have excellent written and verbal communication skills.
  • Be able to package, merchandise, and sell concepts and new opportunities.
  • Demonstrate strategic thinking and the ability to see the bigger picture.
  • Have problem-solving ability and strong project management experience.
  • Be able to work independently and collaboratively.
  • Have strong technical proficiency in Microsoft Office Suite.
  • Have experience using various media tools and systems.

Responsibilities

  • Own client relationships and educate clients about media investment across all channels.
  • Advise clients and client teams on marketplace trends and investment, and provide thought leadership on alternative buying models and integrated projects.
  • Maintain, develop, and grow relationships with appropriate client-level contacts.
  • Bring ideas, innovation, and leading industry developments into every assignment, including day-to-day client communications.
  • Drive the use of analytics to inform and validate investment strategies, tactical planning, and ongoing optimizations across all media.
  • Collaborate with partner agencies on the line of business and internally across all lines of business.
  • Strategically develop full-funnel campaigns aligned with clients’ strategic goals and key performance indicators.
  • Manage the negotiation and implementation of added-value inventory, research partnerships, and custom sponsorship elements when applicable.
  • Troubleshoot and quickly resolve campaign management issues, and partner with strategy directors to communicate issues appropriately to clients.
  • Oversee investment, activation, and portfolio management across all media channels.
  • Develop go-to-market investment strategies, recommendations, and points of view, lead negotiations, and build vendor relationships.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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