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Full-Time

Store Manager

Newbury St

Posted on 6/14/2024

Alo Yoga

Alo Yoga

1,001-5,000 employees

Sells high-quality yoga wear and accessories

Social Impact
Consumer Goods

Compensation Overview

$75k - $90kAnnually

+ Monthly Store Incentives + Clothing Allowance + Free Yoga Classes

Mid, Senior

Boston, MA, USA

#LI-JJ1

Category
Executive Support
Administrative & Executive Assistance
Specialized Administrative Roles
Required Skills
Agile
Sales
Communications
Requirements
  • 5+ years of retail or related industry leadership experience
  • Working knowledge of MS Office (Word, Excel and Outlook)
  • Extraordinary interpersonal and communication skills, both verbal and written
  • Agile with the ability to handle multiple tasks in a changing environment
  • Highly Motivated by driving business in a fast-paced, innovative environment
  • Business owner mindset with an entrepreneurial spirit
  • Independent work ethic, time management skills, and personal accountability
  • Aligns with and embodies Alo’s guiding principles
Responsibilities
  • Develop and execute the store’s retail strategies
  • Local market knowledge of clientele base and brand competitors
  • Demonstrate strong business acumen through KPI’s to develop and support business driving strategies
  • Ensure that the store team exudes Alo's mission and guiding principles
  • Develops an environment of growth, accountability and inclusivity through development, performance management, training and consistent coaching
  • Oversee Sales & Service, Operations, and Visual Managers to ensure execution of all key strategies
  • Collaborate with cross-functional business partners to support organizational goals
  • Be a brand ambassador and create a store culture that aligns with Alo’s mission

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring celebrity endorsements and promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

16%

1 year growth

16%

2 year growth

16%
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Simplify's Take

What believers are saying

  • Alo Yoga's frequent new arrivals and high-profile collaborations keep the brand fresh and relevant, driving continuous customer interest.
  • The partnership with Reshop for instant refunds enhances customer satisfaction and encourages repeat purchases.
  • Expanding physical presence in key international markets like the UK, Israel, and UAE indicates strong growth potential and brand recognition.

What critics are saying

  • The highly competitive athleisure market requires Alo Yoga to continuously innovate to maintain its edge.
  • Dependence on celebrity endorsements could backfire if associated celebrities face public backlash.

What makes Alo Yoga unique

  • Alo Yoga's direct-to-consumer model allows for greater control over brand experience and pricing, unlike competitors who rely on traditional retail channels.
  • Celebrity endorsements from figures like Kendall and Kylie Jenner significantly boost Alo Yoga's brand appeal and marketability.
  • The company's emphasis on integrating yoga into everyday life broadens its customer base beyond just fitness enthusiasts.

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