Full-Time
Senior Product Marketing Manager
Consumer
Posted on 1/13/2025
Coursera
5,001-10,000 employees
Online platform for courses and degrees
Compensation Overview
$119k - $158kAnnually
Senior, Expert
No H1B Sponsorship
Remote in USA
Candidates must possess eligible working rights and have a compatible timezone overlap with their team.
- 10+ years professional level experience
- 5+ years in product marketing (or related marketing roles)
- Track record of success and impact developing product go-to-market plans and building messaging and positioning
- Experience developing customer personas, segmentation, and customer journeys
- Knowledge of the subscription business, including subscription pricing models and churn reduction strategies
- Define our target audiences for key learning products, including Coursera Plus.
- Identify and activate core audience insights to help shape our product strategy and strengthen product-market fit.
- Develop product messaging and positioning for our subscription products and our target learner segments.
- Collaborate with the product team to develop and test new pricing tiers and subscription models.
- Collaborate with the product, merchandising and paid media team to support campaigns and promotions.
- Drive the go-to-market strategy and execution of high-impact product launches.
- Proven cross-functional leader with the ability to educate and influence with high levels of ambiguity and tight deadlines
- Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities
- Experience working with global products and audiences
- Experience with subscription-based products preferred
Coursera is an online learning platform that provides a variety of courses, professional certificates, and degree programs. It allows individuals to learn new skills or change careers through access to educational content from top universities and companies. Users can take free courses or enroll in paid programs for professional certificates and degrees, which are important for the company's revenue. Coursera also offers a corporate training solution called Coursera for Business, catering to companies that want to train their employees. A notable aspect of Coursera is its focus on in-demand skills, such as those related to Artificial Intelligence, and the flexibility it offers by allowing individuals to start degree programs before officially enrolling. The goal of Coursera is to help both individual learners and businesses achieve their educational and professional objectives.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Mountain View, California
Founded
2012
Simplify's Take
What believers are saying
- Coursera's partnership with ACE taps into the growing health and fitness education market.
- Recognition as top Google Certificate provider enhances Coursera's reputation in tech education.
- Franklin Resources' investment signals strong confidence in Coursera's growth potential.
What critics are saying
- Increased competition from platforms like Seekho threatens Coursera's market share.
- Rapid advancements in quantum computing may disrupt traditional e-learning platforms like Coursera.
- Reliance on university partnerships risks Coursera's stability if partners switch to competitors.
What makes Coursera unique
- Coursera partners with 140 top universities, offering diverse, high-quality educational content.
- It provides flexible learning solutions, allowing degree program starts before formal enrollment.
- Coursera's AI course focus aligns with current demand for in-demand tech skills.
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Benefits
Lifelong learning - Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform.
Health and wellness - We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services.
Parental leave - Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life.
Make-a-thon - We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work.
Time away - Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls.
Remote work - Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two.
Equity - Employees earn company stock, so you can own what we build together and share in our success.
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 0%In an effort to combat this disparity, Coursera has launched the "Closing the Gender Gap in GenAI Skills" playbook.
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