Greenworks

Manufactures cordless outdoor power tools

Director, Creative Services

Graphic DesignConfirmed live in the last 24 hours

Full-timeMooresville, NC, USANo salary listedIn-person

About the Job

Requirements

A bachelor's degree in graphic design or a related field is required.
At least 10 years of print and digital design experience is required.
A strong portfolio of design projects is required.
Experience working with many stakeholders across regions in a matrix organization is required.
Experience managing, mentoring, or coaching others is required.
A strong understanding of marketing and branding is required.
Knowledge of creating and producing advertising for print, social, web, and email is required.
Knowledge of updating website content is required; content management experience is preferred.
Expert-level knowledge of Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Dreamweaver, is required.
Familiarity with online marketing concepts, best practices, and procedures is required.
Experience with print and web design and production is required.
Experience with online project management systems is required.
The ability to present concepts comprehensively is required.
The ability to translate or adapt developed concepts into other media, including print collateral, web pages, and emails, is required.
The ability to prioritize, manage time efficiently, follow up on tasks, and meet deadlines is required.
Strong verbal and written communication skills are required.
The ability to collaborate with global teams is required.

Responsibilities

Develop brand guidelines and visual brand identity to ensure consistent and creative messaging for internal and external use.
Create product detail page content to promote brands across ecommerce websites, including Walmart, Amazon, Lowe's, and Greenworks Tools.
Develop advertising and promotional materials for retail, ecommerce, and other media programs.
Oversee a team in conceptualizing and creating designs using strong layout and design principles.
Create in-store point-of-purchase materials for major retailers.
Design and produce marketing collateral, including brochures, flyers, sell sheets, catalogs, banners and displays, signage, logos, product labels, presentations, photo manipulations, and other design and production materials.
Conceptualize and direct photography in accordance with the brand essence.
Collaborate with global colleagues on the translation process and execution of brand marketing across regions.
Review final team layouts and suggest improvements as needed.
Research new software and design concepts to improve the team's skills and competencies.
Mentor and develop designers in Marketing.
Use project management tools to drive and execute projects and deliver assets efficiently and on time.
Manage design and creative services supporting retail and ecommerce businesses, partnering with global counterparts to deliver design and production solutions aligned with marketing strategies from concept to completion.
Develop design concepts for retail, ecommerce, social media, and advertising in digital and print formats.
Direct photo and video work and oversee digital assets, including photography, while owning projects in assigned areas.

Desired Qualifications

Basic knowledge of 3D construction and presentation is a plus.
Knowledge of photography and video is a plus.
Copywriting and proofreading skills are a plus.
Knowledge of HTML, CSS, and JavaScript is a plus.

Job Title: Director, Creative Services

Title of Supervisor: Sr. Director, Marketing

Job Location: Mooresville, NC

Company Website: www.greenworkstools.com

Company Summary:

Greenworks Tools is the leader in battery-powered tools for DIY consumers, professional trades people and landscaping professionals. The company distributes Greenworks branded and private label products. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of electric pressure washers, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com

Position Summary:

The Creative Services Manager will be in our Mooresville, NC location and focus on managing design and creative services to support our Retail & Ecommerce businesses. This position within the Marketing Department manages a team that is responsible for the conceptualization and implementation of design plus production solutions that meet marketing strategies from concept to completion by partnering with our global counterparts. The Manager of Creative Serviceswill, while having a strong knowledge of brand strategy, market trends, and modern design practices, along with managing and leading multiple high-profile projects from conception to completion. The position will work with internal teams to develop design concepts for multiple design mediums from retail, ecommerce, social, and advertising. Must be proficient in photo and video direction and working in digital and print formats. They will provide oversight into the management of digital assets including photography and assume team’s project ownership as it relates to assigned areas.

Essential Duties and Responsibilities:

Develop brand guidelines and visual brand identify to ensure consistent and creative messaging for internal and external use
Responsible for a PDP content to promote brands across multiple ecommerce websites including walmart.com, amazon.com, lowes.com and greenworkstools.com.
Develop advertising and promotional materials for retail, ecommerce, and other media programs.
Oversees a team to concept, create designs and concepts utilizing best in class layout and design principles
Create and develop in-store POP for major retailers
Design and production of various marketing collaterals including brochures, flyers, sell sheets, catalogs, banners and displays, signage, logos, labels for products, presentations, and photo manipulation, and other design and production initiatives
Conceptualize and direct photography in accordance with brand essence
Collaborate with global colleagues in the language translation process and execution of brand marketing across regions
Review final layouts of teams and suggest improvements as needed
Research new software and design concepts to improve skills and competencies of team
Mentor and develop designers in Marketing
Utilize project management tools to drive and execute projects across time for timely and efficient delivery of assets

Required Education and Experience:

Bachelor’s degree required in graphic design or related field
10+ years of print and digital design experience
Strong Portfolio of design projects
Ability to work with many stakeholders across regions in a matrix organization
Experience in managing, mentoring, or coaching others
Strong understanding of marketing and branding
Knowledge in creating producing advertising for print, social, web, and email
Knowledge in updating website content – content management experience preferred
Expert level knowledge of Adobe Creative Suite including InDesign, Photoshop, Illustrator, & Dreamweaver
Familiarity with a variety of online marketing concepts, best practices, and procedures
Experience with print and web design/ production
Experience with online project management systems
Able to present concepts in a comprehensive manner
Capable of working from a developed concept and translating/ adapting that concept into other mediums such as print collateral, web pages, emails, etc.
Basic knowledge of 3D construction and presentation is a plus
Knowledge of photography and video a plus
Copywriting/proofreading skill a plus
Knowledge of HTML, CSS, JavaScript a plus

Core Competencies

Organized, reliable, detail-oriented, and able to follow up on tasks
Multi-tasker, capable of prioritizing, managing time efficiently and meeting deadlines
Collaborates well with global teams
Comfortable with technology and a fast learner
Strong verbal and written communications skills
Other Duties as needed

Compensation and Benefits:

Health, dental, and vision coverage
401k company match plan
Paid sick, personal, and vacation time

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

About the Company

Greenworks

Manufactures cordless outdoor power tools

Greenworks makes battery-powered outdoor power equipment like lawn mowers, string trimmers, leaf blowers, and chainsaws that run on rechargeable lithium-ion batteries. Its products are designed to replace gasoline tools in homes and professional settings by offering a cordless, low-maintenance option. How it works: tools share an interchangeable battery platform, so one battery powers multiple lawn and garden devices; users charge the battery and swap it among tools as needed. How it stands out: it targets both consumers and professionals with a full ecosystem of compatible tools, providing convenience and brand loyalty through a multi-tool battery system and a broad distribution network including home improvement stores, online retailers, and its own site. Its goal is to provide a sustainable, easy-to-use alternative to gas-powered equipment while supporting ongoing purchases within its ecosystem.

Company size: 201-500
Company stage: IPO
Headquarters: Mooresville, NC
Founded: 2009

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