Digital Media Analyst
Publicis Groupe
Digital Media Analyst
Publicis Groupe
Runs advertising and digital transformation services
DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.
Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas.
Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.
DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time.
Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work.
Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.
If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit.
Come join us.
The Digital Media Analyst supports the collection, analysis, and interpretation of media data to track the success of digital advertising initiatives for a national automotive client. The Digital Media Analyst will work closely with account, media, creative, and technology teams to produce recurring performance reports, maintain dashboards, quality-check data, investigate reporting discrepancies, and contribute recommendations that improve digital advertising performance.
Responsibilities
Analyze and interpret quantitative and qualitative data from multiple sources, including paid social, paid search, programmatic display, connected TV, online video, and website analytics.
Work with publishers, media teams, and analytics partners to validate reported metrics and identify performance and optimization opportunities.
Build, maintain, quality-check, and document dashboards and recurring reporting solutions using tools such as Tableau, Adobe Analytics, Excel, and Snowflake for internal and external use.
Develop performance benchmarks across online channels and partner with media teams to ensure accurate tagging and measurement.
Monitor performance trends and uncover insights and optimization opportunities for analytics, media, creative, and account teams.
Perform routine quality assurance across tagging, trafficking, reporting, and dashboard outputs; investigate discrepancies and escalate issues to senior analytics or data engineering team members.
Translate technical findings into digestible narratives and actionable insights about performance through written summaries, emails, and presentations. Communicate findings to internal and client stakeholders.
Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis when required.
Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities.
Qualifications
3+ years of experience in a quantitative, data-driven field.
Experience working with cross-functional teams across multiple marketing disciplines.
Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment.
Foundational SQL skills or experience working with relational datasets is preferred.
Experience with e-commerce and/or automotive is strongly preferred.
Foundational understanding of attribution, conversion measurement, and other approaches used to evaluate marketing effectiveness.
Understanding of data visualization principles and experience building dashboards.
Strong quantitative and qualitative skills with proven data interpretation abilities.
Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics.
Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.
Knowledge of business intelligence and data visualization tools. Tableau is required; Domo, Power BI, or similar tools are a plus.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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