Manager - Corporate Communications

Responsibilities

• Develop high-quality thought leadership (including bylines, blogs and whitepapers) that brings Woven by Toyota’s perspective on SDVs, AI, and mobility innovation to life.
• Lead and execute media relations strategy for the US, securing coverage that reinforces our position as an industry leader.
• Proactively identify storytelling opportunities and craft compelling media pitches, press releases, media kits, and talking points for business leaders to drive coverage
• Develop owned content that complements earned media, repurposing press moments, conference participation, and product progress into content that extends reach
• Build and maintain strong relationships with key reporters and editors across automotive, technology, and business press
• Coordinate closely with the Japan-based Communications & Marketing team and the US-based Product Management team to ensure message consistency
• Track performance and coverage, providing insights to improve future strategy

Must haves

• 8+ years of experience in PR or communications, ideally with a mix of in-house and agency experience
• Demonstrated expertise in software-defined vehicles, AD/ADAS and/or AI, with the ability to explain these concepts with technical authority and also plain language.
• Existing media relationships with top-tier outlets across relevant beats
• Exceptional writing and editing skills, from short-form pitches to long-form thought leadership or press releases
• Experience preparing spokespeople and managing leadership visibility, including speaking engagement strategies
• A collaborative communicator who thrives in cross-functional and cross-cultural environments
• Comfortable working across time zones with Japan-based teams
• Native-level English proficiency

Nice to haves

• Experience working within or closely alongside Engineering teams
• Knowledge of Japanese work culture or Japanese language ability is a plus