Digital Coordinator 2 - Meta Ads

Overview: As a digital coordinator II at BWF Zuri, you will use your expertise and experience in digital marketing, content production, and project management to help nonprofit organizations across the country and the world strengthen their philanthropy efforts and advance their missions. This position is part of our Annual Giving and Digital Marketing team and will work closely with the firm’s Project Management Office (PMO). 

This role focuses on the execution of paid digital campaigns across client engagements, while plugging into other workstreams—email, organic social, and web content—as assigned. The digital coordinator II will build, traffic, and optimize paid digital campaigns; produce campaign content and coordinate creative production with designers and video vendors; compile performance reports; and contribute to strategic and creative brief development. 

Further, this position supports the day-to-day management of client projects, budgets and workplans, and works directly with both the BWF Zuri project team and our client partners. The role draws on previous experience in paid digital marketing and project management, with strong organization, communication, good judgment, and proactive time management.  The ability to exercise initiative, independent judgment, and have accountability for various processes and projects is critical.

Essential Functions

• Building, trafficking, and optimizing paid digital campaigns (Meta required; LinkedIn and Google Ads as applicable), including creative upload, audience setup, UTM tagging, QA, and in-flight optimization.  
• Producing campaign content—copy for digital ads, email, organic social, and web—and light creative asset assembly using tools such as Canva or Adobe Express, including resizing creative for platform placements. 
• Coordinating with designers and video vendors on the production of campaign creative assets to ensure strategic alignment. 
• Compiling standard campaign performance reports and conducting basic data analysis (e.g., CTR, CPM, CPA, conversion rate) to support senior-team strategic recommendations. 
• Supporting email builds, organic social, web content, and other secondary digital execution as assigned by the PMO. 
• Managing day-to-day operations of multiple projects from start to finish, including budgets, deliverables, milestones, and required activities; communicating project status with consultants and clients on a regular basis. 
• Contributing to the development of strategic and creative briefs for client projects. 
• Conducting research and benchmarking for client projects. 
• Supporting print and mail production coordination with vendors as needed. 
• Collaborating with consulting team members and clients to gather requirements for internal and client-facing documentation and reports. 
• Assisting in the development and documentation of processes and procedures as they relate to the project associate team and project management at the firm. 
• Coordinating the collection and dissemination of research resources, such as industry-published reports. 
• Participating and providing leadership in firm initiatives and special projects as directed.  
• Performing other duties as assigned. 

Required Qualifications

• 2-4 years of professional experience in paid digital marketing, annual giving, and/or a related field.
• Hands-on experience building and managing live paid campaigns in Meta Ads Manager (Facebook/Instagram), including creative upload, audience setup, and in-flight optimization. 
• Working knowledge of UTM conventions and basic campaign data analysis for reporting (e.g., CTR, CPM, CPA, conversion rate). 
• Digital content writing across channels, including paid ads, email, organic social, and web. 
• Light creative asset assembly using tools such as Canva or Adobe Express. 
• Project management experience and the ability to manage multiple components of complex projects. 
• Excellent written and oral communication skills.
• Ability to maintain confidential and sensitive information. 
• Well-developed organizational and prioritization skills; flexibility; attention to detail; and the ability to work both independently and with a team toward a common goal.
• Proficiency in Microsoft Office applications.
• Strong analytical and interpersonal skills; initiative and follow-through; sound discretion and judgment. 
• Commitment to an inclusive workplace culture.

Preferred Qualifications

• Experience with LinkedIn Campaign Manager and/or Google Ads. 
• Familiarity with Google Analytics 4 (GA4) or comparable analytics platforms. 
• Experience with marketing automation platforms such as Salesforce Marketing Cloud (SFMC), HubSpot, EveryAction, or Mailchimp. 
• Basic familiarity with pixel and tag implementation (e.g., Meta Pixel, Conversions API). 
• Experience supporting print and mail production projects with vendors. 
• Familiarity with the nonprofit sector. 

Work Environment/Conditions

• This position can be remote or based in our Minneapolis office (locally based employees are expected to maintain a hybrid office present).
• Position requires ability to work in a stationary position for majority of workday.
• Continuous use of computer.
• Frequent communication with team and clients via zoom and in person.
• This is an exempt position that requires at least 40 hour of work per week but due to the nature of this role, additional hours are required when deadlines need to be met.
• Overnight travel to client sites, conferences or firm meetings is sometimes required (up to 10%).
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.