Data Engineer
About the job
- 4-7+ years of experience in data engineering or extract, transform, and load work, with a track record as a hands-on engineer building and operating production data pipelines.
- Strong SQL and relational database management system skills, including hands-on schema design, performance tuning, and complex query optimization.
- Hands-on experience with dbt, ClickHouse, and open-source pipeline or orchestration tools such as Airflow or Dagster, with judgment to choose the right tool for the job.
- Strong proficiency in Python or a similar language for building and automating data pipelines.
- Hands-on experience using artificial intelligence coding assistants and effective prompting techniques, such as GitHub Copilot, Claude, or ChatGPT, including verifying, testing, and refining generated code and queries.
- Hands-on experience with a major cloud platform; AWS is strongly preferred as the company standardizes on AWS while moving away from Azure Databricks.
- Comfort with Git, code reviews, and writing tested, maintainable, well-documented code.
- A Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
- Design, build, and optimize robust extract, transform, load and extract, load, transform pipelines that move and transform millions of daily data points reliably and efficiently.
- Build and maintain production data workflows using dbt, ClickHouse, and open-source orchestration frameworks such as Airflow or Dagster.
- Write and optimize complex SQL, including schema design, indexing, performance tuning, query optimization, and root-cause analysis.
- Contribute to the hands-on migration from Azure Databricks toward a more open, flexible, AWS-based stack while minimizing disruption to high-volume daily data delivery.
- Build proofs of concept to benchmark new tools and patterns, and provide clear results to support the team’s adoption decisions.
- Use artificial intelligence coding assistants and well-crafted prompts for pipeline development, SQL generation, debugging, testing, and documentation, while reviewing and validating output before release.
- Implement testing, validation, monitoring, observability, and continuous integration and continuous delivery practices so data remains accurate and pipelines remain healthy at scale.
- Understand upstream and downstream systems, from ingestion through client-facing platforms, to ensure clean, end-to-end data delivery.
- Partner with engineers in North America and India, participate in code reviews, and learn the Advertising and Market Research domain.
- Experience with cloud data warehouses or lakehouse patterns, such as Snowflake, BigQuery, or Redshift.
- Experience with streaming or real-time data technologies such as Kafka.
- Familiarity with containerization using Docker or Kubernetes and infrastructure as code using Terraform.
- Previous experience in Advertising, Media, or Market Research.
About the company
MediaRadar provides an advertising intelligence platform that tracks ad activity across TV, digital, mobile, social, and print. It gathers data on brands, ad spend, creative strategies, and media buying trends to deliver real-time analytics. The platform helps sales teams identify new prospects, tailor pitches, and understand the competitive landscape, while agencies can spot trends, inform planning, and enhance client services. Revenue comes from subscription access to the platform’s data and analytics. MediaRadar differentiates itself by offering broad, multichannel coverage and real-time insights that support both sellers and buyers in making informed decisions, rather than relying on manual research. The company aims to give clients a clear view of the competitive advertising landscape to win more business and optimize media investments.
Company Size
501-1,000
Company Stage
Early VC
Total Funding
$14.8M
Headquarters
New York City, New York
Founded
2006
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Simplify's Take
What believers are saying
- July 2026 VideoAmp integration adds spot-level TV ratings and sharper competitive analytics.
- June 2026 CTV expansion added Roku, YouTube, streaming sports, and 210 DMA local granularity.
- September 2026 Insights Studio targets human users and agents, broadening enterprise distribution.
What critics are saying
- Google, Meta, Amazon, and Nielsen own primary measurement pipes and squeeze pricing.
- Headcount fell from 834 in 2023 to 752 in March 2026, signaling integration strain.
- If generative-AI interfaces replace dashboards, MediaRadar's workflow layer becomes a commodity.
What makes MediaRadar unique
- MediaRadar combines 35M assets, $280B spend, and 30-plus channels into one taxonomy.
- The 2023 Vivvix acquisition made MediaRadar the broadest cross-channel ad intelligence stack.
- Insights Studio and Data Cloud package proprietary ad data for APIs and AI agents.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Commuter Benefits
Growth & Insights and Company News
6 month growth
0%1 year growth
-1%2 year growth
2%MediaRadar has launched Total Event Investment, a framework that combines advertising and sponsorship data to show how brands invest around major events. The proprietary system, built into the company's Insights Studio platform, tracks brand spending across TV broadcast, streaming, team sponsorships, athlete partnerships, and in-venue placements. The framework emerged from MediaRadar's research on the 2026 Men's World Cup, where 6,737 brands invested $1.42 billion across various channels. MediaRadar's new Logo Recognition technology uses computer vision to identify brand logos and on-screen placements, converting visual exposure into structured data. The system helps brands and agencies benchmark competitors and understand multi-sport strategies, while media companies can identify commercial opportunities. MediaRadar tracks over 35 million advertising and campaign assets and $280 billion in media spend across 30-plus channels and five million brands.
MediaRadar Expands Sports Intelligence to reveal Total Event Investment(TM) across advertising and sponsorship. PR Newswire Today at 4:30am PDT Sports Intelligence in Insights Studio connects TV broadcast, exclusive live streaming sports advertising and sponsorship insights to provide a more complete view of how brands invest across sports. NEW YORK, Oct. 5, 2026 /PRNewswire/ - MediaRadar today announced Total Event Investment(TM), a proprietary framework that reveals the broader picture of brand investment around major events and cultural moments. Purposefully built for the sports economy, Total Event Investment brings previously fragmented advertising and sponsorship insights together in Insights Studio, the company's newly introduced intelligence platform. Sports investment extends far beyond the traditional media buy. Brands advertise across TV broadcast and exclusive live streaming sports while simultaneously investing in teams, leagues, athletes and major sporting events through broadcast integrations, virtual placements, in-venue signage, equipment sponsorships and creative campaigns. "What's especially exciting in sports right now is the innovation happening around how brands can participate," said Jay Nielsen, VP of Product at MediaRadar. "New formats, integrations and sponsorship opportunities are creating more ways for advertisers to show up. Total Event Investment brings those signals together to reveal the broader strategy behind how brands are investing across sports." Beyond the Media Buy Total Event Investment grew from MediaRadar's research surrounding the 2026 Men's World Cup, where 6,737 brands invested $1.42 billion across advertising, official sponsorships, athlete and national team partnerships and creative campaigns. That work helped shape MediaRadar's expansion into sponsorship analytics, complementing its existing TV broadcast and exclusive live streaming sports advertising coverage. MediaRadar customers can now explore sponsorship signals alongside MediaRadar's Creative, Competitive, Commercial and Market Intelligence to understand how advertising, sponsorship and creative work together as part of a broader brand strategy. Computer Vision Expands Sponsorship Intelligence MediaRadar's proprietary Logo Recognition technology uses computer vision to identify brand logos and on-screen placements, transforming visual brand exposure into structured sponsorship intelligence. Logo Recognition builds on MediaRadar's proprietary Classification Engine, which uses machine learning to organize and enrich advertising data at scale. Together, these capabilities expand the signals MediaRadar can identify, structure and connect through Total Event Investment. From Media Occurrence to Brand Commitment While developed through a sports lens, Total Event Investment can extend to other cultural moments, from a championship game or awards show to a month-long tournament or season. The framework examines how brands show up before, during and after that moment across media investment, sponsorship, creative strategy, activation timing and cross-channel presence, moving beyond individual media occurrences to understand the broader brand commitment surrounding an event. Understanding the Full Partnership "When MediaRadar first released Live Streaming Sports in 2025, adding the coverage to our intelligence stack was a no-brainer," said Brett Joss, Head of Sponsorship Sales at Jomboy Media. "While baseball is core to our business, we need visibility into brands investing across other marquee sports. Total Event Investment gives us a more complete picture in one place, helping us move from understanding the market to acting on it." For brands and agencies, Sports Intelligence provides a way to benchmark competitors, understand multi-sport investment strategies and see how sponsorship connects to paid advertising and creative. For media companies, leagues, teams and rights holders, it provides visibility into brands investing across sports to help identify whitespace and commercial opportunities. See Total Event Investment in Action MediaRadar brings Total Event Investment to Advertising Week New York, October 5-8, 2026, with a first look at the TruNorth event on October 7. The conversation continues October 22 during MediaRadar's State of the Industry webinar, State of the Industry: The Convergence of Sports, Culture & Creative, exploring how advertising, sponsorship and creative converge around the moments that capture audience attention. Register for the October 22 State of the Industry webinar to explore the future of sports investment. About MediaRadar MediaRadar equips marketing, sales and analytics leaders with the intelligence they need to stay ahead. MediaRadar delivers always-on, AI-enabled Creative, Competitive, Commercial and Market Intelligence spanning ad strategy, media spend, creative assets and brand messaging across 30+ media channels and five million brands. With deep insights into more than 35 million ad and campaign assets and $280 billion in media spend, MediaRadar provides a single, interoperable source of truth that plugs seamlessly into enterprise analytics and AI systems. SOURCE MediaRadar This is a paid placement. For further inquiries, please contact PR Newswire directly.
MediaRadar has launched Insights Studio, an AI-native intelligence platform designed for both human users and AI agents. The platform connects MediaRadar's proprietary advertising intelligence through a shared identity layer and interoperable architecture. Built on a global brand identity system, Insights Studio tracks companies, brands, products, and advertising activity across connected datasets. The platform is accessible through APIs and Data Cloud, allowing integration into customer systems within existing security frameworks. According to MediaRadar's recent research, 45% of respondents said their confidence in AI would increase if built on verified, proprietary data rather than relying solely on the public web. The platform will initially launch with a publisher-focused experience, with plans to expand into competitive intelligence, creative intelligence, sports, and other segment-specific applications. MediaRadar tracks over 35 million advertising and campaign assets representing $280 billion in media spend.
Thompson Street Capital Partners (TSCP), a growth-focused private equity firm based in St. Louis, and Endicott Capital (Endicott), an investment fund focused exclusively on the information services sector, announced today that they have made a strategic investment in New York, NY-based MediaRadar (www.mediaradar.com). TSCP will serve as the control investor. Terms of the transaction were […]
MediaRadar expands partnership with VideoAmp, adds TV ratings data. [email protected] July 29, 2026 Key points. * MediaRadar has expanded its partnership with VideoAmp to add television ratings data to its ad intelligence platform. * The integration combines MediaRadar's television advertising occurrence and spending data with VideoAmp's national and local audience ratings. * Clients will gain access to spot-level commercial viewership data, allowing analysis of individual ads instead of relying only on average program ratings. MediaRadar has expanded its partnership with VideoAmp, adding television ratings data to its advertising intelligence platform as marketers and agencies seek more detailed ways to evaluate campaign performance. The integration announced Wednesday will combine MediaRadar's TV ad occurrence and spending data with VideoAmp's national and local audience ratings. The companies said the arrangement will give clients a clearer view of advertising value, audience reach and competitive performance across television campaigns. The new capability is designed to provide spot-level commercial viewership data, allowing advertisers and agencies to analyze individual ads rather than relying only on average program ratings. By bringing VideoAmp's audience data into MediaRadar's platform, clients can compare advertising activity and audience delivery across campaigns, networks and markets. The companies said the approach creates a more consistent framework for competitive analytics and media planning. "The future of advertising depends on greater connectivity across data and measurement environments," MediaRadar Chief Executive Officer Matt Krepsik said in a statement. "By deepening our partnership with VideoAmp, we're giving clients more choice and transparency in how they analyze advertising performance, audience reach and competitive activity across today's evolving TV ecosystem." The agreement comes as advertisers, programmers and agencies continue to evaluate alternative measurement providers alongside Nielsen, which has long served as the dominant ratings currency for television advertising. VideoAmp has positioned itself as one of several companies seeking a larger role in the television measurement market by offering data products that connect viewing behavior with advertising exposure and outcomes. MediaRadar said the integration will help clients understand not only where advertisements ran and how much competitors spent, but also how those placements performed with audiences. That could be particularly useful for brands comparing the relative value of television inventory across national and local buys. "MediaRadar is one of the most widely used intelligence resources in advertising, it's the platform the industry turns to when it needs to understand what's happening in-market," VideoAmp Chief Revenue Officer Bryan Goski said. "Being selected as a foundational data source for their TV measurement capability is an honor."