IP Marketing Campaign Specialist
TikTok
IP Marketing Campaign Specialist
TikTok
Short-form video platform with ads
The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA. In this role you will develop seller packages and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools Roles & Responsibilities: 1. Campaign Management: - Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns - Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns 2. Data Analysis and Projection: - Responsible for projecting potential Brand IP campaign targets to serve various platform objectives - Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance 3. Cross-Functional Collaboration: - Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline - Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages - Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements
Minimum Qualifications: - Bachelor's degree in Business, Economics, Marketing, or related field of study. Master's degree is a plus - 3 years+ of experience in Internet companies, brand companies, or agencies - English and local Thai language proficiency required - Excellent marketing planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution Preferred Qualifications: - Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspot - Strong executive ability, communication ability, and dedication to operational excellence to quickly achieve the required business outcomes. - Excellent communication and resource integration skills
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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