Full-Time

Marketing Associate

Posted on 4/23/2024

AtoB

51-200 employees

Modernized fuel card provider for fleets

Energy

Junior, Mid

Los Angeles, CA, USA

Required Skills

Adobe Creative Suite

Management

Hubspot

Marketing

Data Analysis

Google Analytics

Requirements

Bachelor’s degree in marketing, communication, business, or a related field.
Minimum of 2-3 years' experience in marketing, with skills in creative design, copywriting, and project management.
Experience with Hubspot preferred.
Strong organizational and time management skills.
Excellent communication skills and analytical skills.
Proficiency in Microsoft Office, Adobe Creative Suite, and Google Analytics.
Experience in data analysis and marketing effectiveness techniques.
Strong attention to detail and past experience with copywriting.

Responsibilities

Execute and support digital marketing campaigns to raise awareness and generate leads for AtoB Partners.
Create content for marketing campaigns, including copywriting and graphics, tailored to the target audience and marketing channel.
Ensure the quality and brand alignment of digital assets and copy.
Assist in managing marketing projects, including landing page creation, email campaigns, and SMS.
Own and manage email marketing systems, including the creation and management of all workflows, triggers, and audience management.
Analyze marketing campaigns, generate performance reports, and offer improvement strategies.
Support the Lifecycle Marketing Manager in customer experience, churn/retention, and reputation management initiatives.
Oversee third-party vendors to align with business needs.

Our mission

The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures. The incumbent players in this space often overlook the economic and practical needs of this user base.

We’re changing that. AtoB is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics. Supply chains rely on the timely movement of capital to function efficiently. Our end game is a world in which that capital movement occurs fairly, smoothly, and without delay. As we pursue that end game, we aim to center our customers in every way — offering them world-class customer experience and building products that work with and around the unique constraints of their daily lives. We build for fleet managers in the office and drivers on the road. We strive for products that are efficient, satisfying, and useful. Our customers enable our modern economy — they deserve it.

Our history and background

Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store. We have staff and senior engineers from Google, Uber, Meta, Shopify, Stripe, Chime, and other leading technology companies.

We have raised $125 million+ from investors such as General Catalyst, Elad Gil, Bloomberg Beta, Y Combinator, XYZ; founders and CEOs of companies such as Google (Eric Schmidt), Salesforce (Marc Benioff), Coinbase (Brian Armstrong), DoorDash (Tony Xu), Instacart, Gusto; strategic investors like Mastercard, Flexport and Samsara.

We were named to Forbes annual Next Billion-Dollar Startup List, and have just recently been selected to join the World Economic Forum as a Global Innovator.

Overview

We’re looking for a Marketing Operations Coordinator/Associate to join our Marketing Team at AtoB. This role is pivotal in managing and executing our marketing operations, focusing on digital marketing, analytics, and marketing content management. The ideal candidate will have strong analytical skills, a passion for creating scalable campaigns/content, strong communication and copywriting skills, and technical acumen in email marketing platforms (Hubspot preferred).

Responsibilities

Execute and support digital marketing campaigns to raise awareness and generate leads for AtoB Partners.
Create content for marketing campaigns, including copywriting and graphics, tailored to the target audience and marketing channel.
Ensure the quality and brand alignment of digital assets and copy.
Assist in managing marketing projects, including landing page creation, email campaigns, and SMS.
Own and manage email marketing systems, including the creation and management of all workflows, triggers, and audience management.
Analyze marketing campaigns, generate performance reports, and offer improvement strategies.
Support the Lifecycle Marketing Manager in customer experience, churn/retention, and reputation management initiatives.
Oversee third-party vendors to align with business needs.

Essential Functions

Facilitate marketing design requests, including campaigns, workflow automations, and project management of collateral production.
Offer technical support for marketing systems and oversee advertising channels (email, SMS, In-App).
Develop, analyze, and report on advertising campaigns.
Support the development of marketing collateral and maintain brand consistency across platforms.

Qualifications

Bachelor’s degree in marketing, communication, business, or a related field.
Minimum of 2-3 years’ experience in marketing, with skills in creative design, copywriting, and project management.
Experience with Hubspot preferred.
Strong organizational and time management skills. Excellent communication skills and analytical skills.
Proficiency in Microsoft Office, Adobe Creative Suite, and Google Analytics.
Experience in data analysis and marketing effectiveness techniques.
Strong attention to detail and past experience with copywriting.

Location

A hybrid (1 day/week) work model is preferred for this role in any of the following locations:
Los Angeles, CA (Preferred)
Bay Area, CA
Southern California

AtoB

View

Website

View Company Profile

AtoB offers a modernized fuel card with a robust discount network and advanced security controls, integrating deeply with telematics providers to prevent fraud and route drivers to the lowest cost fuel stations, providing significant savings and security for fleet operations of all sizes. The product utilizes advanced security controls and integrates with telematics providers to prevent fraud and route drivers to the lowest cost fuel stations, offering significant savings and security for fleets.

Company Stage

Series C

Total Funding

$337.1M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights

Headcount

6 month growth

↓ -1%

1 year growth

↓ -5%

2 year growth

↓ -15%

Benefits

Bay Area compensation offered for all US and Canada based employees

We are a remote-first company, though there is strong preference for this role to sit in the San Francisco Bay Area.

Unlimited time off

401(K) match